Digital Marketing Specialist
- Strategize tactics and budget that effectively reach our target audiences.
- Brainstorm campaign/content ideas that can be promoted in our paid digital channels.
- Work with the Marketing Copywriter to ensure all copy meets platform specifications.
- Curate images for ads.
- Collaborate with video and design teams for advanced ad assets.
- Work with the Senior Marketing Specialist to ensure digital campaigns align with SCM’s overarching marketing campaigns.
- Set up digital ads (e.g. native, display, social, video).
- Monitor digital ad performance to ensure campaigns are meeting benchmarks and goals, and that they’re effectively spending.
- Edit/update websites in a timely manner.
- Work with Director to manage web projects coming into and out of SCM.
- Manage communications between SCM and UFIT’s web and infrastructure teams.
- Represent SCM at project meetings and meticulously capture all project requirements and meeting action items to ensure thorough understanding and communication to the team.
- Manage deadlines to ensure projects are completed on time.
- Serve as an expert adviser regarding user experience and web usability best practices.
- Conduct research to create an informed strategy for web projects.
- Maintain and improve web project management processes within the department.
- Ensure consistent quality across all web projects.
- Ensure websites consistently meet UF’s digital, accessibility and brand standards.
- Monitor site health via various analytics platforms.This includes identifying broken links or identifying anomalies in site engagement that may be resolved by content or design tweaks.
- Monitor rankings in search engines and appearances in generative AI platforms.
- Monitor off-page SEO signals and make optimization updates accordingly.
- Monitor overall SEO health in platforms such as Google Search Console, Google Analytics and SEMrush.
- Work with content writers to ensure on-page content is optimized.
- Work with SEO vendors to ensure quality and timely delivery of reports and recommendations.
- Help establish KPIs for marketing campaigns and web performance.
- Create routine reports for our paid campaigns and websites and assess performance based on benchmarks and KPI thresholds.
- Offer data-based observations and recommendations to maintain or improve performance.
- 2 years of full-time digital marketing and web marketing work experience
- Previous project management experience
- Experience using WYSIWYG editors
- Proven experience in analytics and creating reports with actionable recommendations
- Understanding of best practices for web and digital accessibility
- Understanding of SEO and GEO best practices
- Excellent organizational and time management skills
- Excellent verbal, written and presentation skills
- Sense of urgency and strong attention to detail
- Able to multitask and perform under tight deadlines
- Experience with off-site SEO
- Experience working on GEO
- Proficiency using CMS platforms such as WordPress or TerminalFour
- Working knowledge of HTML/CSS
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