Marketing Manager

Job Description

Job Description

Bolay Fresh Bold Kitchen is redefining a career in hospitality.

Marketing Manager

Position Overview: As a Marketing Manager at Bolay, you will lead and execute brand marketing initiatives across multiple channels, ensuring that we live up to our purpose - to fuel people to be their best. You’ll be responsible for shaping the Bolay brand experience, managing everything from digital content and creative marketing materials to public relations, event planning, and loyalty programming.

Your leadership will be crucial in driving sales growth, increasing brand visibility, and building strong connections with our community while adhering to Bolay’s core values of teamwork, integrity, excellence, and stewardship. By collaborating with internal teams, agencies, and vendors, you’ll help us create extraordinary experiences that reflect our brand’s commitment to excellence and ensure every touchpoint with Bolay exceeds guest expectations. If you’re a strategic thinker, creative marketer, and results-driven professional, we want you on our team!

Our Purpose: To fuel people to be their best.

Our Mission : To drive positive experiences with better for you food and genuine hospitality.

Bolay Fresh Bold Kitchen is on a mission to build a WINNING TEAM, one great Team Member at a time. Bolay is one of the fastest growing fast-casual concepts and has ample opportunities for career growth. We are here to redefine what a career in the industry can truly mean. We are here to create a platform for success for EVERY single team member who walks through our doors. To encourage and promote greatness and offer the opportunity to reach your full potential and be the very best version of yourself. It's all here, ready for the taking. We're in the people business. We just happen to serve great food, and we can't wait to meet you.

A day in the life of a Marketing Manager…

What You’ll Do:

• Brand & Creative Management:

• Oversee design and production of Bolay brand assets, ensuring visual consistency across all platforms.
• Lead creation of branded products like cups, bags, and packaging, reflecting Bolay’s quality and sustainability.
• Manage brand photography, coordinating shot lists, vendors, and assets for a cohesive brand image.
• Ensure restaurant marketing materials and signage are current and meet Bolay’s standards.

• Digital & App Management:

• Execute seasonal digital campaigns, app updates, and social media content to drive guest engagement.
• Oversee Bolay app updates and loyalty program enhancements for seamless guest experiences.
• Lead loyalty campaigns, guest challenges, and digital promotions to foster engagement and retention.

• Third-Party Delivery Strategy:

• Optimize presence on platforms (Uber Eats, DoorDash, ezCater), driving visibility and customer acquisition.
• Implement strategies for repeat business and adjust based on performance metrics to maximize ROI.

• Event & Promotion Coordination:

• Manage promotional events, including newsletters and annual campaigns, to drive sales and engagement.
• Support team engagement and assist with local events to enhance community outreach.

• Public Relations & Partnerships:

• Manage PR agency relationships and media outreach for brand visibility.
• Handle trade partnerships, local sponsorships, and community-based giveback initiatives.

• Guest Relations & Community Engagement:

• Address guest inquiries, reviews, and maintain positive brand reputation across platforms.
• Engage with local communities on social media, aligning with Bolay’s values of integrity and stewardship.

• Operational & Administrative:

• Maintain and update restaurant signage, uniforms, and promotional items.
• Assist with job postings, marketing HR tasks, and manage Rockstar of the Month recognition.

• Strategic Campaigns & Analytics:

• Develop and execute seasonal campaigns, ensuring alignment with Bolay’s brand.
• Lead content calendar planning for social media and email, optimizing based on data insights.

What You Bring to the Table:

• Bachelor’s degree in Marketing, Communications, or related field preferred.
• Marketing experience, preferably in multi-unit restaurants, retail, or consumer brands.
• Strong project management skills with the ability to manage multiple priorities and meet deadlines.
• Proficiency in Adobe Creative Suite, Canva, and content editing tools (Photoshop, Illustrator).
• Experience with email marketing platforms (Mailchimp, Klaviyo), social media management tools (Meta Business Suite), and Google Business.
• Familiarity with OLO, loyalty platforms, and app-based marketing is a plus.
• Excellent written and verbal communication skills.
• Detail-oriented with a strong eye for branding consistency and creative design.
• Proven ability to work cross-functionally with internal teams and external agencies.

What it takes

• Brand Stewardship
• Creativity & Content Development
• Digital & Print Marketing Knowledge
• Guest-Centric Mindset
• Event Planning & Execution
• Data-Driven Decision Making
• Vendor & Agency Management
• Adaptability & Problem Solving

Requirements

• Ability to work at a desk or computer for extended periods to complete tasks such as managing digital content, analyzing campaign performance, and coordinating with internal teams and vendors.
• Occasional travel to restaurant locations, events, or vendor meetings may require local or regional travel by car.
• Ability to lift and carry marketing materials , such as promotional items or event supplies, weighing up to 25 lbs.
• Flexibility to attend off-site events (e.g., community engagements, promotional events), requiring the ability to stand and move around for extended periods.

Bolay Fresh Bold Kitchen Accolades and Achievements

• Voted FORBES 500 Best Start Up Employers 2020
• Voted Glassdoor’s Best Place to Work 2019/2020
• Voted Great Place to Work 2019/2020

Bolay Fresh Bold Kitchen participates in the federal government's E-Verify program to determine employment eligibility. To learn more about the E-Verify program please visit Everify.com