Digital Growth Manager - SEO/SEM Lead

Location: 8108 E 21 st Ave Tampa FL, 33619

About us?

Southern Wholesale is a national distributor offering a wide range of smoke, vape, and convenience store products. We pride ourselves on fast fulfillment, unbeatable pricing, and a vast, ever-growing inventory that supports retailers across the country.

Position Overview

We’re hiring a Digital Growth Manager – SEO/SEM Lead to work onsite at our Tampa office . you’ll become responsible for building and executing a full-funnel organic and paid search strategy to increase online wholesale orders, especially from our regional Tampa market.

Key Responsibilities

• SEO Strategy & Execution : Own the full SEO roadmap — from technical optimization and site audits to content planning, keyword research, link-building, and local SEO.
• SEM Campaigns : Plan, execute, and optimize Google Ads (Search, Shopping, Display) and Meta campaigns to drive high-intent traffic and wholesale conversions
• E-Commerce Funnel Optimization : Analyze and improve user journeys, reduce drop-off rates, and increase conversion rates throughout the digital sales funnel
• Analytics & Performance Reporting : Track, measure, and report on all key KPIs using GA4, Google Search Console, and paid media platforms.
• Landing Page & Content Optimization : Create and test SEO-friendly landing pages, product descriptions, and promotional content that convert.
• Regional Growth Focus : Develop digital strategies specifically aimed at increasing wholesale orders from the South Florida and West Palm Beach markets.
• Collaborative Execution : Work closely with the onsite sales, marketing, and leadership teams to align digital strategy with overall business goals.
• Competitor Research : Monitor search trends, competitor rankings, and ad strategy to stay ahead in a highly competitive industry.
• Email & Retargeting Campaigns : Support customer retention and re-engagement through email marketing and retargeting ad strategies.
  Qualifications
  
• 5+ years of hands-on SEO/SEM experience in high-growth e-commerce or B2B environments.
• Proven track record of increasing organic traffic and paid ad ROI .
• Deep understanding of Google Ads, Meta Ads, GA4, GSC, and keyword planning tools.
• Experience with e-commerce platforms (WordPress, Shopify, BigCommerce, etc.).
• Strong analytical mindset — able to draw actionable insights from data.
• Entrepreneurial attitude with a bias toward execution and ownership.
• Must be available to work onsite full-time in Tampa, FL.
• Experience in wholesale, B2B, or the vape/convenience industry is a major plus.

Employment Type

• Full-time
• Onsite (Tampa, FL)
• Monday to Friday

Why Southern Wholesale?

At Southern Wholesale, we don’t just move products, we move fast, think big, and treat our people right. You’ll be joining a team that values efficiency, teamwork, and accountability. Here, you’ll have the autonomy to lead, the support to grow, and the opportunity to make a real impact.

Interested?
If you're ready to take ownership of a key leadership role and make a lasting impact, WE’D LOVE TO HEAR FROM YOU!