Lead Video Copywriter
- 4–6 years of performance marketing copywriting experience, with a strong portfolio of high-performing ads across paid social, search, and programmatic
- 2+ years in a creative leadership, editorial lead, or player/coach role managing writers or creative contributors
- Deep understanding of direct response principles, consumer psychology, and creative strategy for performance marketing
- Strong analytical mindset with the ability to interpret campaign data and optimize based on insights
- High proficiency in writing compelling video scripts for platforms like TikTok, Reels, and YouTube
- Brand Strategy & Creative Excellence
- Own the brand writing strategy across all paid media channels, ensuring consistent voice, messaging, and positioning
- Develop, refine, and scale positioning playbooks that guide high-performing, conversion-focused copywriting
- Establish creative quality standards for ad copy, landing pages, CTAs, and video scripts to drive stronger channel performance
- Copywriting Leadership in Performance Marketing
- Oversee the velocity and performance of copy across paid social, search, display, and programmatic channels
- Regularly analyze campaign data to identify top-performing messaging patterns and guide ongoing optimizations
- Consistently meet or exceed benchmarks for copy volume, quality, and impact on ROAS and CTR
- Personally write high-impact copy for key campaigns, vertical launches, and rapid-test environments
- Innovation & Opportunity Sourcing
- Proactively identify new copy angles based on market trends, consumer insights, competitor messaging, and internal campaign data
- Translate insights into testable hypotheses and scalable messaging strategies that unlock incremental revenue
- Video Scriptwriting & Compliance Alignment
- Lead the development of compelling video scripts that drive performance and meet compliance standards
- Partner with vertical leads and Compliance to ensure messaging guardrails are clear, current, and proactively enforced
- Mitigate risk by maintaining alignment between copywriting strategy and regulatory requirements
- Team & Resource Management
- Manage a network of freelance writers and collaborators, ensuring high throughput and quality control
- Own the budget and resource allocation for writing support while maximizing ROI
- Build systems, workflows, and training resources to improve creative operations and knowledge sharing
- Strategic Copy Leadership: Develops and enforces standards, systems, and strategic messaging to drive scalable, high-conversion creative.
- Analytical & Results-Driven: Applies data analysis to inform creative iterations, improving campaign performance through insight-led decision-making.
- Creative Excellence: Demonstrates exceptional writing ability across formats (ads, scripts, headlines, etc.) with attention to clarity, tone, and compliance.
- Collaborative: Partners cross-functionally with Compliance, Creative, Growth, and Data to align messaging with business objectives.
- Proactive & Insightful: Identifies opportunities from market trends, consumer feedback, and channel data to inform high-performing copy strategies.
- Mentorship & Ownership: Effectively leads contributors and freelancers while building scalable resources and systems for team success.
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