Community Liaison/Senior Care Marketer
- Promote agency services to generate referrals and create a recognized presence in the community.
- Build and maintain long-term relationships with referral sources, including hospitals, skilled nursing facilities, rehabilitation centers, home health and hospice agencies, senior centers, and other community organizations.
- Identify, research, and pre-qualify prospective referral sources to target high-value accounts.
- Conduct a minimum of 8 face-to-face visits daily with referral sources, ensuring value is demonstrated at each meeting.
- Follow up with referral sources promptly after visits, completing agreed-upon actions within the specified timeframes.
- Represent the agency at senior-focused networking events, community activities, and professional organization meetings to increase visibility and strengthen referral relationships.
- Act as a knowledgeable resource for referral sources, showcasing the agency’s expertise in home care and related services.
- Pre-plan weekly sales routes and activities to maximize efficiency and cost-effectiveness; set specific goals for each sales call and prepare supporting materials as needed.
- Submit weekly sales reports to the Administrator, detailing completed activities, new referrals, and progress toward sales goals.
- Meet monthly, quarterly and/or annual sales goals and quotas.
- Attend weekly sales meetings to:
- Review the prior week’s performance and challenges.
- Discuss new referrals and business opportunities.
- Plan upcoming goals and review the agency’s progress toward key benchmarks.
- Maintain accurate and up-to-date documentation of all sales activities in the agency’s CRM system.
- Ensure contact information for all referral sources is current and properly recorded.
- Monitor and adhere to the sales budget, ensuring all expenditures align with the agency’s financial goals.
- Remain knowledgeable of agency services, programs, features, and industry trends, as well as competitor offerings.
- Participate in the development and execution of marketing strategies as needed.
- Perform other related duties as assigned by leadership.
- Exceptional interpersonal and customer service skills, with the ability to build strong professional relationships.
- Proven sales and negotiation skills, with a track record of achieving or exceeding goals.
- Strong analytical and problem-solving abilities.
- Excellent follow-up, planning, and organizational skills.
- Professional demeanor and appearance, with the ability to present a positive and credible business image.
- Proficient in Microsoft Office Suite and CRM systems or related software.
- A reliable means of transportation with current insurance and a valid driver’s license.
- Passionate about helping seniors live with dignity.
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