Content Marketing Specialist
- Develop and maintain a robust content calendar for social media channels (Facebook, Instagram, LinkedIn).
- Create and publish engaging social media content that reflects our brand voice and resonates with Members.
- Monitor performance, engagement, trends, and audience insights to evolve content based on performance insights
- Monitor, respond to, and escalate Member reviews and feedback across platforms such as Google and Yelp, ensuring timely, brand aligned, and compliant responses in partnership with internal teams.
- Write, edit, and proofread content for blog posts, emails, newsletters, internal/external communications, and other member touchpoints
- Ensure consistency in tone, messaging, and quality across all content, aligned to brand standards and compliance guidelines.
- Partner with Marketing team members to support integrated campaigns and promotions across multiple channels.
- Provide content, copy variations, and creative inputs for paid digital ads and landing pages.
- Coordinate with external agencies or vendors to ensure messaging aligns with brand voice and campaign goals.
- Support campaign launches by assisting with asset organization, timelines, and approvals.
- Track basic content performance metrics (ex: likes, shares, open rates, click-throughs) and share actionable insights to improve engagement.
- Suggest optimization and improvements based on analytics and audience feedback.
- Maintain organized content assets, editorial calendars, and project documentation
- Support marketing requests, deadlines, and workflows across team initiatives
- Stay current with digital and social media best practices, tools, and platform updates
- Assist with social listening, reputation monitoring, and timely responses (where appropriate) to member comments or community conversations
- Assist with special projects, promotions, or initiatives as needed
Bachelor’s Degree Minimum Years of Relevant Work Experience Required to Perform Job Upon Hire:
2 to 5 years Specific Experience Required:
Experience in content creation, social media management, writing, or digital marketing.
Credit Union or financial services experience is a plus. Other Training, Technical Skills, or Knowledge Required:
- Strong creative writing, editing, and storytelling skills (across social, email, web, blogs)
- Familiarity with major social platforms and social scheduling/analytics tools
- Experience with email marketing platforms and CMS systems
- Excellent organizational skills, with a proactive and collaborative mindset
- Ability to manage multiple deliverables and adapt in a fast-paced environment
- This position is performed primarily in a traditional office or bank/credit union setting, with no expected adverse environmental conditions. This position requires the ability to:
- move self in different positions to accomplish tasks in various environments including tight and confined spaces
- remain in a stationary position, often standing or sitting for prolonged periods
- adjust or move objects up to 15 pounds in all directions
- perform repeat motions that may include the wrists, hands, and/or fingers
- use primarily just the fingers to make small movements such as typing, picking up small objects, or pinching fingers together
- verbally communicate to convey detailed or important instructions or ideas accurately, loudly, or quickly
- hear average or normal conversations and receive ordinary information prepare or inspect documents or products, assess the accuracy, neatness, and thoroughness of assigned work, or operate office machinery through average, ordinary, visual acuity.
- work may include outdoor activity
The information contained in this job description has been designed to indicate the general nature and level of work performed by cast members within this role. It is not designed to contain or to be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job. The hiring range for this position in Florida is $56,800 to $85,200 per year and in California is $68,640 to $96,240 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
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