Manager, Upstream Marketing

Stryker’s Upper Extremities division is committed to facilitating superior outcomes for our Shoulder Arthroplasty customers. Our business prioritizes enhancing clinical outcomes, streamlining complex procedures, and driving innovation through the adoption of advanced, industry-leading technologies.

In this role, the Manager, Upstream Marketing will be responsible for managing programs within our growing portfolio of enabling technologies for Shoulder Arthroplasty.

This position is based in our Columbia City, IN, Bloomington, MN, or Weston FL, with a hybrid occasional work from home flexibility. In this role, you will be required to travel up to 40% to domestic and international destinations.

What you will do

• Develop, maintain, and leverage diverse networks for staying informed about competition.

• Understand market positioning and strengths/weaknesses of key competitors.

• Clearly articulate the value proposition to key stakeholders.

• Surface new or unexpressed customer needs, leading to enabling technology program enhancements.

• Identify new customer groups and tailors marketing strategies to meet both current and prospective customer needs.

• Focus product and service features and functions on the customer's critical success factors.

• Prepare and delivers program updates to Upper Extremities leadership team: business reviews, marketing strategies, proposals, and recommendations.

• Drive collaboration with global marketing teams to define enabling technology strategies.

• Lead the NPI process from start to finish, engaging key divisional and enterprise stakeholders (R&D, finance, sales, operations, etc.) along the way.

• Demonstrate ability of sales forecasting methods and tools.

• Demonstrate ability to develop a pricing approach consistent with the marketing strategy and brand positioning.

• Accurately forecasts resource needs, including staffing and project expenses.

• Create Project Charters, CERs, and Business Case Financial Models as applicable.

• Develop personal relationships with surgeon key opinion leaders, strengthening engagement, collaboration, and alignment with the upper extremities business.

• Propose objectives for clinical evidence generation and evaluates individual studies for alignments with evidence generation strategy.

• Other key attributes:

• Responsible and accountable for actions promoting an environment that fosters personal growth and development.

• Hold self to deliver high quality results with passion, energy, and drive to meet business priorities.

• Mentor, develops, and inspires others.

• Collaborate and influence others on cross-functional teams, advancing partnerships to achieve business objectives.

Required

• Bachelor’s degree

• 8+ years of work experience

• Medical device marketing or sales experience

• New product development experience

• Partner or collaborating with R&D and other cross-functional businesses

• Excellent presentation and interpersonal communication skills

• Experience with executive-level presentations - great story-telling abilities

• Experience building compelling presentations and dashboards

• Business Case Financial Models

Preferred

• MBA

• Demonstrated proficiency in Microsoft Office (Excel, Word & PowerPoint)

• Professional experience in clinical settings and operating room environments

• Previous experience with shoulder arthroplasty or enabling technologies.

• Upper Extremities experience is a plus

• Enabling technologies, surgical navigation or robotics is a plus

• Working with Shoulder or Mako experience is highly desirable

United States of America Pay Ranges:

• USN : $118,000 - $196,700 USD Annual
• US5 : $123,900 - $206,500 USD Annual

View the U.S. work location and transparency guide to find the pay range for your location.

Health benefits include: Medical and prescription drug insurance, dental insurance, vision insurance, critical illness insurance, accident insurance, hospital indemnity insurance, personalized healthcare support, wellbeing program and tobacco cessation program. Financial benefits include: Health Savings Account (HSA), Flexible Spending Accounts (FSAs), 401(k) plan, Employee Stock Purchase Plan (ESPP), basic life and AD&D insurance, and short-term disability insurance. Stryker offers innovative products and services in MedSurg, Neurotechnology, Orthopaedics and Spine that help improve patient and healthcare outcomes. Alongside its customers around the world, Stryker impacts more than 150 million patients annually. Depending on customer requirements employees and new hires in sales and field roles that require access to customer accounts as a function of the job may be required to obtain various vaccinations as an essential function of their role.