Business Development and Marketing Coordinator

Premier commercial law firm in Florida, is seeking a Business Development & Marketing Coordinator to support the firm's business development and marketing initiatives. Reporting directly to the Events Manager and working with other members of the marketing team and outside public relations firm, the right candidate will play an active role in the implementation of the firm's external brand messaging strategies, as well as support the Business Development & Marketing team’s virtual and in-person event function and special initiatives. The ideal candidate needs to have strong communication and analytical skills, marketing technology competencies, provide forward-thinking creative leadership and demonstrate the ability to work effectively with diverse stakeholders across practices and departments. Firm deadlines, quick turnaround times, and fluctuating workloads are common for this position.

The Business Development & Marketing Coordinator will work closely with attorneys, practice groups, and marketing leadership to execute strategic business development initiatives, thought leadership/marketing campaigns, and support client outreach efforts. This role requires strong project management skills, attention to detail, and the ability to work in a fast-paced environment. This role is a hybrid work arrangement with four days in office. The position may occasionally require work outside of standard hours, including mornings, evenings, and/or weekends.

This is a medium-sized law firm with over 100 attorneys. The Business Development & Marketing Coordinator will operate within a highly structured, process-driven environment in which the consistent application of these skills to recurring tasks is essential to the effectiveness of the Business Development & Marketing Team.

Key Responsibilities:

Business Development Support
• Collaborate on the planning and execution of client development strategies, including research, sponsorship evaluations and event participation.
• Assist in planning, coordinating, and executing firm-hosted events, client programs, and conferences. Maintain event calendars and conduct conference and event research.
• Support the creation and management of firm collateral and content, including attorney biographies, practice descriptions, pitches, proposals, and client presentations.
• Coordinate external directory listings, award submissions and profiling initiatives.
• Serve as an InterAction (contact relationship management system) super user, supporting various projects and on-going tasks, such as developing practice, industry and event mailing lists.
• Manage event logistics, including invoice processing, budget tracking, promotional materials, attendee participation and recap reports.

Marketing & Communications
• Collaborate on content management and updates to the firm’s website database; support internal experience database content management.
• Design and execute email marketing campaigns; assist in the development, production and analytics of internal announcements, blog emails, client alerts and event invitations.
• Provide support on the firm's social media initiatives.
• Manage media mentions, firm press clippings and featured stories on internal communication platforms.
• Assist with graphic design, video and podcast production.
• Support additional marketing and business development initiatives as needed.

Qualifications & Skills:
• Bachelor’s degree in marketing, communications, business, or a related field.
• 2-5 years of experience in marketing, business development, or a related field (legal or professional services preferred).
• Excellent organizational and project management skills with a keen eye for detail and ability to follow instructions with high degree of accuracy.
• Excellent written and verbal communication skills; ability to communicate effectively and tactfully with individuals at all levels within and outside of the firm; strong editing and proofreading skills.
• Ability to manage multiple projects in a fast-paced environment with tight deadlines.
• Strong proficiency in Microsoft Office Suite (Excel, PowerPoint, Word, Outlook).
• Previous email marketing experience is a must; experience with Vuture is plus.
• Must have experience with a Customer Relationship Management (CRM) system; experience with InterAction is a plus.