Director of Sales

Description

Kerico Care is seeking a hands-on Director of Sales / Business Development to build and grow our direct facility contract pipeline in the non-emergency medical transportation space.

This is a builder role for someone who can personally open doors, develop healthcare facility relationships, manage the sales process, and close new business. The right candidate will be comfortable creating structure where little exists, working directly with the CEO, and operating in a fast-moving startup environment.

Kerico Care is reshaping the NEMT mobility space through reliability, efficiency, and patient-first service. With more than 300,000 successful transports across multiple states, we have earned a trusted reputation for helping patients get to critical appointments safely and on time.

In the first 12–24 months, this role will be primarily focused on personally generating and closing revenue. As the business scales, the role may expand into hiring, training, and managing a sales/business development team.

Job Summary

The Director of Sales / Business Development will own new direct facility sales from prospecting through close. This person will build the target account list, identify decision-makers, conduct outreach, run discovery meetings, develop proposals, negotiate agreements, and close new business.

The ideal candidate has experience selling into healthcare facilities, transportation, NEMT, home health, senior care, medical services, or related B2B healthcare environments. Existing relationships with healthcare facility decision-makers are strongly preferred.

This is a W-2 role with defined expectations, reporting cadence, and clear performance accountability. Compensation includes a competitive base salary and performance-based incentive plan tied to new business that launches, generates collected revenue, and meets profitability expectations.

Scope of Work

• Build and manage a target-account pipeline of healthcare facilities, including dialysis centers, oncology clinics, specialty practices, rehab facilities, VA facilities, hospitals, and other transportation referral sources.
• Personally prospect, conduct outreach, book meetings, run discovery, develop proposals, and close new direct facility contracts.
• Build relationships with practice managers, facility administrators, medical directors, discharge planners, case managers, and C-suite contacts.
• Maintain CRM discipline, including pipeline updates, activity tracking, and forecast reporting.
• Provide weekly pipeline updates and monthly revenue forecasts to the CEO.
• Collaborate with operations to ensure sold services can be delivered profitably, reliably, and consistently.
• Develop repeatable sales scripts, outreach templates, proposal language, and a basic sales playbook.
• Identify future sales hiring needs once revenue supports additional headcount.
• Over time, help build and manage a sales/business development team as Kerico scales.

First 90-Day Milestones

First 30 Days:

• Understand Kerico’s services, markets, contracts, and growth goals.
• Build initial target account list.
• Begin outreach to priority healthcare facilities and referral sources.
• Establish CRM/pipeline reporting cadence.

First 60 Days:

• Complete discovery meetings with qualified prospects.
• Advance opportunities through the pipeline.
• Submit initial proposals for direct facility contracts.
• Identify highest-probability opportunities and key objections.

First 90 Days:

• Close or materially advance the first direct facility contract.
• Build an active qualified pipeline.
• Deliver a 6-month revenue forecast.
• Draft a repeatable sales playbook for future scaling.

Requirements

• Proven experience in B2B sales, healthcare sales, medical transportation, NEMT, home health, senior care, or related service-based sales.

• Demonstrated ability to personally generate pipeline and close new business.
• Strong sales discipline, including prospecting, discovery, proposal development, negotiation, and follow-up.
• Ability to build sales process, reporting cadence, and performance accountability from the ground up.
• Existing healthcare facility relationships or book of business strongly preferred.
• Comfortable working in a startup environment with urgency, ambiguity, and high accountability.
• CRM proficiency, such as HubSpot, Salesforce, or similar platform.
• Strong communication, relationship-building, and negotiation skills.
• Willingness to operate as a hands-on individual contributor before building a team.

Benefits

• W-2 leadership role with defined performance expectations and a meaningful equity component
• Compensation directly aligned with performance and revenue delivery
• Environment designed for growth, with ownership over building a sustainable revenue engine
• Opportunity to scale a team, lead strategy, and shape the revenue organization