Senior Salesforce Administrator

A Kforce client is looking for a Senior Salesforce Administrator in Miami, FL. Duties:

• Leads Salesforce initiatives with an emphasis on Salesforce Data Cloud, Marketing Cloud, and best practices for scalability and future growth
• Delivers complex end-to-end Salesforce CRM solutions, including Data Cloud-specific features/functionality, such as data harmonization, ingestion, and activation for segmentation and marketing automation
• Troubleshoots and resolves advanced user issues, especially related to Marketing Cloud Journeys, Audience Builder, and Data Cloud integrations
• Review and provide insights on quarterly releases, testing new functionalities, and suggesting enhancements to Marketing Cloud campaigns and Data Cloud-driven insights
• Develop documentation, presentations, videos, and related content to support user adoption of Salesforce Data Cloud and Marketing Cloud tools
• Guide business leaders and users in using Salesforce Data Cloud and Marketing Cloud efficiently to maximize data-driven decision-making, customer engagement, and productivity
• Lead and participate in system implementation projects, including Marketing Cloud setup, segmentation strategy, and Data Cloud integration with external platforms

• Design and implement Data Ingestion, Unification, and Identity Resolution using Data Cloud tools and best practices
• Create and manage Data Streams, Data Model Objects (DMOs), Calculated Insights, and Segments
• Partner with analytics and IT teams to onboard new data sources and ensure data quality, compliance, and governance
• Support real-time decision-making and activation use cases across marketing, sales, and service channels
• Define and maintain data mapping, transformation, and orchestration processes for unified customer profiles
• Work with stakeholders to define KPIs and build data visualizations to measure impact of Data Cloud initiatives
• Bachelor's degree in Computer Science, Management Information Systems, or a related discipline
• Salesforce Advanced Administrator Certification is preferred
• 2+ years of experience in a Senior Salesforce Administrator Role, or 5+ years as a Salesforce Administrator
• Hands-on experience with Salesforce Data Cloud: data harmonization, ingestion, and activation for audience segmentation and campaign targeting
• Experience in implementing and migrating into new Salesforce deployments, including Marketing Cloud setup and Data Cloud configurations
• Strong data analytical skills with experience in reporting, segmentation, and insights leveraging Salesforce Data Cloud and Marketing Cloud Analytics
• Proven expertise in Salesforce Marketing Cloud: Journey Builder, Email Studio, Audience Builder, and advanced segmentation
• Strong understanding of Salesforce platform customization, Marketing Cloud workflows, and Data Cloud integration capabilities
• Excellent troubleshooting skills and ability to support users effectively in leveraging Marketing Cloud Journeys and Data Cloud insights
• Strong project management skills with experience in system implementation projects, particularly for Marketing Cloud campaign management and Data Cloud adoption
• Superior communication skills with business stakeholders and execs, translating Data Cloud and Marketing Cloud capabilities into actionable business strategies
• Solid governance and technical documentation history, including Marketing Cloud architecture documentation
• Ability to stay current with Salesforce updates, specifically enhancements to Marketing Cloud and Data Cloud functionality, and provide strategic recommendations