Marketing Manager

Job Description

Job Description

POSITION: Marketing Manager, 1/ST

REPORTS TO: VP Marketing, 1/ST / CMO, 1/ST

LOCATION: Hallandale Beach, FL (1/ST Corporate Office at Gulfstream Park)

ABOUT THE COMPANY:

1/ST is a world-class racing and gaming operator, entertainment curator and real estate

development company. As the largest racing and wagering company in North America, we process over $13B in annual wagers, connect with 5M customers and host some of the largest racing events in the world.

1/ST EXPERIENCE , the consumer facing branch of 1/ST , blends the worlds of sports, entertainment and hospitality through innovative content development, elevated national and local venue management and hospitality, strategic partnerships, sponsorships, and procurement development. 1/ST EXPERIENCE focuses on guest experience, venue management, venue operations and asset development to elevate the customer experience at and beyond 1/ST’s Thoroughbred racetrack venues in California, Florida and Maryland while supporting the company’s 1/ST RACING, 1/ST CONTENT, 1/ST TECHNOLOGY and 1/ST PROPERTIES businesses. 1/ST EXPERIENCE creates year-round, vibrant entertainment experiences for 1/ST venues and signature platforms including, the Pegasus World Cup at Gulfstream Park in South Florida and the legendary Preakness Stakes and InfieldFest in Baltimore, Maryland.

POSITION SUMMARY:

We are seeking an energetic Marketing Manager who will drive and support a variety of corporate marketing initiatives across events and entertainment, guest experience and the digital space.

Our ideal candidate will play an important role in our digital governance across social media, company websites, creative workflow, our digital advertising and content library management.

MAJOR RESPONSIBILITY AREAS:

Digital Marketing

Social Media

• Assist in content creation and account management with internal and external stakeholders, including account oversight and community management across the company’s social media footprint, including but not limited to Facebook, Instagram, Twitter, LinkedIn, YouTube, TikTok and others.
• Review and liaise with various social media teams on content calendars.
• Propose and coordinate new content ideas and creation with agency and design teams.
• Assist in identifying future content opportunities and campaigns for venue and event social media accounts.
• Assist in account creation for emerging platforms, with an emphasis on maximizing existing channels with agency and venue partners.

Online Advertising

• Assist in the creation of online advertising with media agency by sourcing creative and copy, as well as campaign monitoring to achieve optimal results.

Reporting

• Analysis and oversight of campaign performance as it relates to key KPIs and goals, including growth, revenue, engagement, web traffic, etc.
• Work with internal and external partners on dashboard development and monitoring.

Graphic Design Management

• Management of internal design workflow to organize and prioritize inbound requests from internal and external partners, as well as project review.
• Manage event signage from budgeting to design and installation across multiple marquee events annually.

Merch / Apparel

• Primary liaison with merch/apparel development, uniforms, fulfillment plans and e-commerce plans.

Content Management

• Lead steward for photo, video and design asset management. Ensure and manage content gathering, photo tagging, library building and identifying needs.
• Content sourcing for key marketing items such as decks or film needs.
• Assist with website CMS and ticket platform updates, plus overall content monitoring as needed.

CRM

• Assist in the creation of email calendars, data management and segmentation, email and SMS deployment, and analytics & reporting.

QUALIFICATION REQUIREMENTS:

• Software Requirements: The position requires the employee to be proficient in Microsoft Office products such as Word, Excel, PowerPoint, as well as the online Google Suite of Docs, Sheets, and Slides.
• Additional Software Skills (preferred but not required): The ideal candidate will also have working knowledge and/or basic skills in the main Adobe Creative Suite products like Photoshop, Lightroom, and InDesign, as well as Hupspot CRM experience.

EDUCATION / EXPERIENCE:

• Bachelor’s degree from a four-year college or university with a focus on business, marketing, advertising, sports management, or any related field.
• 3-5 years of professional marketing experience
• Strong written/verbal communication skills required. Spanish is a plus.
• Knowledge of current and emerging digital and social media platforms.
• Experience with the horse racing, wagering and/or entertainment and hospitality industries a plus but not required.

PROBLEM SOLVING REQUIREMENTS:

• Ability to work collaboratively and positively in a team environment.
• Ability to effectively gather and present information and respond to questions from all levels of the organization.
• Ability to communicate clearly and professionally, as well as remain well-organized and self-motivated.

OTHER INFORMATION:

Location: Gulfstream Park, 901 S. Federal Highway, Hallandale Beach, FL 33009

Hours: Monday to Friday / Generally 9 AM - 6 PM. Hours may be flexible. Occasionally, some weekends and events may be required that fall out of this typical work week to meet business needs. A small amount of travel may be required to other venues or for any other business purpose but these will be generally limited occurrences.

Additional Information: This is a full-time, in-office position with benefits. Salary commensurate with experience.