Director, Brand Marketing, Premium and All-Inclusive CALA

JOB SUMMARY

The Director of Brand Marketing for Premium and All-Inclusive brands in the Caribbean and Latin America (CALA) oversees the development, production, and tactical implementation of marketing strategies. Develops and oversees the execution of marketing strategies that align with CALA goals. Partners closely with brand leaders at regional, continental, and global levels, as well as other discipline stakeholders, to create comprehensive marketing tactical plans. Identifies incremental marketing opportunities and collaborates in the development of the annual marketing plan to achieve both shortand long-term objectives.

CANDIDATE PROFILE

Education and Experience

Required

• 4-year degree from an accredited university in Business Administration, marketing and/or advertising required; advanced degree in Business or related area preferred

• 8+ years of relevant experience in Marketing, Loyalty, Brand, or a comparable professional area

• Fluency in English and Spanish required.

Preferred

• Advanced degree in Business or related area a plus.

• Fluency in Portuguese a plus.

• Director-level experience preferred.

• Experience managing Premium brand marketing.

• Experience managing All-Inclusive brand marketing.

CORE WORK ACTIVITIES

Brand & Loyalty Marketing

• Partner with global Brand Marketing and CALA Marketing and Loyalty stakeholders to ensure delivery of efficient and effective marketing plans that boost brand awareness and drive preference.

• Develop a robust marketing plan that prioritizes Premium and All-Inclusive brand presence/localization, drives awareness, and increases brand health. ensuring alignment with global brand leaders.

• Collaborate in the development of annual budgets and manage an assigned budget, ensuring efficient allocation of resources and maximizing ROI.

• Analyze market trends, customer insights, and competitive landscape to identify opportunities for brand growth and differentiation.

• Monitor and report on the performance of marketing initiatives, using data-driven insights to optimize strategies and achieve KPIs.

• Oversee the launch of new partnerships, campaigns, and offerings; use direct channels and offers to drive direct bookings and enrollments; and evolve and optimize promotions to create revenue growth and member engagement.

• Manage the positioning, brand guidelines, and creative development of the Premium and allInclusive portfolio.

• Oversee and approve brand photography, content, and assets, as applicable.

• Foster strong relationships with external partners, including agencies and partners to amplify brand reach and impact.

Revenue, Awareness & Loyalty Member Acquisitions

• Ensure all brand activities consider the affiliation of our Premium and All-Inclusive brands to the award-winning Marriott Bonvoy travel program. Drive Marriott Bonvoy awareness and affiliation through new member acquisition marketing, promotions (broad and targeted), and new offerings and benefits.

• Direct Premium and All-Inclusive brand marketing initiatives, projects and production to ensure that revenue objectives are achieved, and opportunities are maximized, with a focus on direct channels.

• Develop brand and loyalty marketing campaigns & activations that ensure on-brand messaging and on-strategy content creation.

• Deliver a strategic and integrated marketing plan for HALO openings across the continent as a means of driving positive brand perception and portfolio affiliation.

Performance Measurement:

• Establish and track key performance indicators (KPIs) to measure the effectiveness of assigned initiatives.

• Utilize data analytics to drive decision-making and optimize marketing strategies.

• Regularly report on performance metrics to stakeholders and adjust tactics as needed to achieve goals.

Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.

All positions offer a 401(k) plan, stock purchase plan, discounts at Marriott properties, commuter benefits, employee assistance plan, and childcare discounts. Benefits are subject to terms and conditions, which may include rules regarding eligibility, enrollment, waiting period, contribution, benefit limits, election changes, benefit exclusions, and others.

Full-time positions also offer coverage for medical, dental, vision, health care flexible spending account, dependent care flexible spending account, life insurance, disability insurance, accident insurance, adoption expense reimbursements, paid parental leave and educational assistance. Click here to learn more.

Washington Full-time Management Applicants Only : Employees will accrue paid sick leave, 0.01282 PTO balance for every hour worked and be eligible to receive a minimum of 7 holidays annually.

Washington Full-time Non-Management Applicants Only : Employees will accrue paid sick leave, 0.00128 PTO balance for every hour worked and be eligible to receive a minimum of 7 holidays annually.

Marriott International is the world’s largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed. Be where you can do your best work,​ begin your purpose, belong to an amazing global​ team, and become the best version of you.