Senior Marketing Manager, The Royal Poinciana Plaza

Overview

WS Development is looking for a Senior Marketing Manager at The Royal Poinciana Plaza. The Senior Marketing Manager will work closely with the General Manager (GM) and will be expected to be a leader in developing innovative and impactful marketing strategies for our brand.

The Senior Marketing Manager will be responsible for creating and managing brand strategy, implementing marketing omni-channel campaigns, advertising, events and managing social media. This position will have the opportunity to utilize passion and creativity while working hand-in hand with best-in-class retailers.

The Position:

Creates, develops and implements an annual marketing plan. The plan should maximize the marketing budget to drive traffic to the property and its tenants while staying true to the brand identity.

• Frequently reviews and understands center sales and traffic trends and implements reporting strategy
• Creates, plans and orchestrates multiple events per month from conception, to contract negotiation through execution
• Oversees public relations for the property ; is responsible for composing engaging press releases, distributing necessary press materials to the media, and tracks the publicity value of all media coverage with a sense of urgency
• Maintains and manages website presence, email list and social channels with focus on Instagram and Facebook; while constantly assessing the shifting social / media landscape and experimenting with emerging channels as deemed relevant.
• Informs retail partners of marketing activities and supports requests for on/off-site programming/activation where relevant
• Executes paid media program inclusive of digital, OOH and print channels as well as sponsorship efforts, as needed
• Responsible for managing the local production and use of on/off site collateral material and distribution
• Partners with the GM to identify/create revenue generating opportunities to achieve the financial goals of the property; including but not limited to pop-ups, sponsorships and brand partnerships
• Prepares, reviews and understands marketing budget, financial and various related reports
• Participates in Management on Duty rotation, tenant manager meetings, staff meetings and other relevant management meetings, as necessary

Key Attributes

• Passionate about retail & events : Displays a passion and enthusiasm for community outreach, communication, retail and event production
• Self-starter : Actively seeks prospective opportunities for collaboration with the community and surrounding neighborhoods
• Collaborator : Establishes strong working relationships with cross-functional partners like Corporate Marketing, Ancillary Income, Leasing teams, Development, operations as well as other field team members
• Relationship builder : Maintains strong relationships with media, agencies, customers, influencers, community leaders, business contacts, tenants, retailers and partners (i.e. local artists, charities, etc.) to build partnerships and engagement with key organizations on behalf of the property.
• People person : Develops and enhances an excellent rapport with tenants through frequent in-person contact; includes responding to corporate requests and property marketing activities/events support
• Multi-tasker : has the ability to work on multiple projects that are in different phases of development

AI & Innovation

• Proactively identify opportunities where AI tools can reduce manual effort, improve accuracy, or accelerate workflows across your team's day-to-day work.
• Test and pilot AI-powered solutions relevant to your role; document findings and share learnings with colleagues to build team-wide capability.
• Partner with cross-functional teammates to develop and refine AI-assisted processes that are practical, scalable, and aligned with WS standards.

Requirements

• BS in Marketing/Business Administration or similar field with 5-7 years of experience marketing, event planning, social media planning, public relations, marketing, and media relations. Retail experience is preferred, not required.
• Familiarity with or experience using AI tools; curiosity about how emerging technology can improve workflows and team efficiency is strongly preferred.
• Excellent oral, written, organizational, interpersonal skills
• Proficiency in Microsoft Office and social media channels (Instagram, Facebook)
• Proficiency in marketing-based tools (i.e. Iconosquare, Canva, Constant contact, Sweet IQ, Wordpress)
• Basic knowledge of Adobe Suite products, including Photoshop, Illustrator and InDesign is a plus but not required.

About WS Development

Massachusetts-based WS Development is a mixed-use developer with a singular mission: creating places people want to be. With an approach that values art, science, innovation and, above all else, people, WS strives to engage each community it serves with best-in-class installations and activations. Established in 1990, WS is a vertically-integrated company that conceptualizes, owns, operates and leases more than 100 properties that range from cutting-edge urban spaces to lifestyle and community centers. With over 20 million square feet of existing space and an additional five million square feet under development, it is one of the largest privately-owned development firms in the country. For more information, visit , call 617.232.8900 or follow WS Development on LinkedIn.

WS is where great ideas and great people come together to design, build, and operate some of the best loved real estate projects in the country. We live at the intersection of entrepreneurship and establishment. We have the infrastructure of decades supporting a culture of free-thinking excellence.

We expect every WS employee to feel welcomed and valued irrespective of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, disability, age, veteran status, marital status, parental status, cultural background and life experiences. Or for any other reason.