CRM ANALYST

Job Summary:
As a CRM Analyst, you will play a key role in supporting our CRM operations, leveraging your expertise in Salesforce and SQL to analyze data, optimize processes, and drive business insights. You will work closely with cross-functional teams to ensure the successful implementation and utilization of Salesforce CRM, while also utilizing SQL to extract, manipulate, and analyze data to support strategic decision-making.

Essential Duties & Responsibilities:

Specific duties include but are not limited to:

• Assist in the implementation and configuration of Salesforce CRM, including customization, data migration, and user training.
• Develop and maintain reports and dashboards in Salesforce to provide insights into key CRM metrics and performance indicators.
• Utilize SQL to query databases, extract data, and perform analysis to support CRM initiatives and business objectives.
• Assist in data cleansing, deduplication, and normalization efforts to ensure data integrity and accuracy within Salesforce CRM.
• Collaborate with stakeholders to gather requirements, identify opportunities for process improvements, and implement solutions within Salesforce.
• Provide support and troubleshooting assistance to Salesforce users, addressing issues and ensuring smooth CRM operation.
• Assist in the development and execution of CRM campaigns, including email marketing, lead management, and customer segmentation.
• Stay informed about industry trends, best practices, and new features within Salesforce and SQL to continuously improve CRM effectiveness.
• Support ad-hoc analysis and projects as needed to support the broader CRM and marketing teams.
• Develop and maintain automations within CRM using Salesforce Flow
• Manage integrations within CRM including Formstack, Docusign, Tableau, and Marketing Cloud.

Qualifications:

• Bachelor’s degree in business, Information Systems, Computer Science, or related field.
• 1 year of experience working with Salesforce CRM, including configuration, reporting, and user support.
• Proficiency in SQL with the ability to write complex queries to extract, manipulate, and analyze data from databases.
• Strong analytical and problem-solving skills, with the ability to translate business requirements into technical solutions.
• Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams.
• Detail-oriented with strong organizational skills and the ability to manage multiple priorities in a fast-paced environment.
• Experience with marketing automation platforms (e.g., Salesforce Marketing Cloud) is a plus.

Position Type/Expected Hours of Work:
This is an exempt (salary) position. Must be able to work flexible hours, nights, weekends, and holidays.