Manager, Digital Merchandising

Overview

ABOUT UA/UNIFORM ADVANTAGE BRANDS

For over 40 years, UA Brands has been synonymous with fashion-forward specialty apparel for the medical and culinary professions. We are proud to support our valued customers - true heroes giving back with every shift. Our culture includes a long history of philanthropy and community support. Our strong values and unique culture are built on collaborating not merely as coworkers, but as family and friends. From the beginning, we provide candidates an authentic look into how UA Brands embraces their skills and perspectives, all in ways that continue to set us apart.

ABOUT THE ROLE

Join us as our next Digital Merchandising Manager and play a pivotal role in shaping how customers experience our brand online. In this dynamic role, you’ll transform business goals into bold site strategies that not only drive engagement, conversion, and revenue but also inspire shoppers at every click. From category management and product placement to site readiness for launches, campaigns, and collections, you’ll bring together creativity and analytics to deliver a seamless shopping journey. If you’re excited to blend storytelling with strategy and thrive on making an impact, this is your chance to own a stage where innovation meets commerce.

WHAT YOU’LL DO

Product Presentation & Site Merchandising

• Manage category pages (Women’s, Men’s, Footwear), including product listings, categorization, and imagery to ensure accuracy and alignment with brand standards.
• Optimize product placement, sort order, pinnings, and face-out strategy to highlight key trends and maximize conversion.
• Curate seasonal edits, collections, and campaign landing pages to support storytelling and brand identity.

Analytics & Performance Optimization

• Review site analytics for assigned categories (CTR, CVR, bounce rates, sell-through) and proactively adjust merchandising strategies.
• Read and react daily to performance metrics, inventory levels, and customer behavior to drive engagement and sales.
• Conduct regular site audits to ensure accuracy, consistency, and readiness across digital platforms.

Campaign & Product Launch Execution

• Prepare site for key product drops, collections, and campaigns, ensuring timely and flawless execution.
• Partner with marketing, creative, and eCommerce teams to plan and activate digital campaigns across homepage, category pages, and promotional hubs.

Customer Experience & Personalization

• Execute cross-sell and up-sell strategies within PDPs and PLPs to drive basket size and product discovery.
• Collaborate with the eCommerce team on taxonomy, linking, and navigation improvements to enhance the customer journey.
• Leverage data and personalization tools to deliver tailored product recommendations.

Cross-Functional Collaboration

• Partner with content, SEO, marketing, buying, planning, and product teams to ensure integrated strategies and accurate product go-live.
• Work closely with creative and operations teams to deliver cohesive campaigns and seamless site execution.

Market & Trend Awareness

• Benchmark competitor merchandising tactics to identify opportunities and inform strategy.
• Stay current with apparel retail and digital merchandising trends to continuously evolve best practices.

WHAT YOU’LL BRING

• 5+ years of experience in eCommerce or digital merchandising (preferably in apparel retail).
• Buying experience (1-2 years) is considered a strong plus.
• Strong analytical skills with experience using web analytics tools (e.g., Google Analytics, Adobe Analytics).
• Experience with AI-powered digital merchandising platforms (e.g., Bloomreach, Algolia, Fast Simon) are a plus
• Proficiency with eCommerce platforms (Shopify, Salesforce Commerce Cloud, Magento, etc.).
• Strong project management skills with the ability to manage multiple campaigns simultaneously.
• Creative eye for fashion trends, product presentation, and customer experience.
• Excellent communication and collaboration skills across cross-functional teams
• BS/BA Degree – Merchandising, Marketing, Business, or related field

WHERE YOU’LL WORK

HYBRID – The Best of Both Worlds

Have the flexibility to work on-site/in the business and remotely during the week. You’ll spend a few days a week in our office for collaboration/in-person engagement and have the flexibility to work from home on other days. While on-site, join other team members in the spacious Quad for lunch or enjoy our ongoing wellness activities. Employees are expected to be online and available during the core business hours for their team. A company computer is provided for business use.

PLENTY OF BENEFITS TOO

UA BRANDS offers a full range of benefits, allowing you the opportunity to customize a benefits package that addresses both your health and financial needs.

• Medical and Pharmacy Coverage
• Dental and Vision Coverage
• Life/AD&D Insurance
• Employee Assistance Program – self-care and support for life’s everyday challenges
• Extensive 401(k) plan with company matching - Save for your future
• Paid Family Leave
• Short & Long Term Disability – Company Paid
• Accident, Hospital Care and Critical Illness Insurance – Protect your Income
• Auto Insurance
• Legal Insurance and ID Theft Protection
• Nationwide Pet Insurance
• Holiday Pay
• Paid Time Off – Life Balance
• Volunteer Time Off – Make an Impact
• Employee Discount Program
• Referral Program - Get paid to work with Friends
• Free Parking at the Downtown Corporate Office
• Regular Social Activities and Events – Mandatory Fun
• See more of the benefits we offer

UA IS AN EQUAL OPPORTUNITY EMPLOYER

As an employee of any UA Brands division, you will be part of an established and dynamic organization. We believe that success starts from within, and we are seeking individuals who thrive in an environment that encourages and supports self-management. To provide equal employment and advancement opportunities to all individuals, employment decisions at UA Brands will be based on merit, qualifications, and abilities. UA Brands does not discriminate in employment opportunities or practices based on race, color, religion, sex, national origin, age, disability, or any other characteristic protected by law. UA Brands will make reasonable accommodations for qualified individuals with known disabilities unless doing so would result in an undue hardship.

We are a Drug-Free Workplace.