Director of Sales (Senior Living)
- Status: Full Time
- Schedule: Monday–Friday, 9:00 a.m.–5:00 p.m.
- Location: On-site – Bonita Springs, FL
- Compensation: $70k
- Total Compensation: Around $120k as commission eligible; Stabilization Bonus available (details customized at offer)
- Execute all facets of the company’s Sales Playbook, including discovery, tours, follow-up, objections, and closing
- Achieve monthly and quarterly move-in and revenue goals by advancing leads through the sales process
- Build, nurture, and maintain referral networks through external outreach, presentations, and business development
- Manage inquiries from all lead sources, providing timely responses and professional follow-up
- Conduct personalized tours and discovery meetings to connect with prospective residents and families
- Maintain accurate CRM data to track leads, activity, and conversion metrics
- Plan and execute community marketing initiatives and sales events to drive qualified leads
- Conduct competitive market analysis and provide actionable insights for pricing and positioning strategies
- Partner with the Executive Director and Regional Sales Leadership to align on marketing, revenue goals, and promotional strategies
- Collaborate with clinical and operations teams to ensure smooth and positive move-in experiences for residents and families
- Prepare and present sales reports, monitor KPIs, and evaluate performance metrics to ensure achievement of occupancy targets
- Represent the community with professionalism, integrity, and compassion in all interactions
- Bachelor’s degree in Marketing, Business, Public Relations, or related field preferred
- Minimum 2 years of sales and marketing experience, preferably in senior living, healthcare, or a related industry
- Proven record of achieving sales targets and occupancy goals
- Proficiency with Microsoft Office (Word, Excel, PowerPoint, Outlook)
- Experience using CRM systems to manage leads and track performance
- Strong communication, presentation, and relationship-building skills
- Excellent organizational skills with the ability to manage multiple priorities and meet deadlines
- Professional, compassionate approach with a resident- and family-first mindset
- Willingness to work onsite, conduct tours, and attend community and networking events (local travel required)
- Participation in rotating on-call schedule or Manager on Duty (MOD) responsibilities may be required
- Enjoy a comprehensive benefits package – medical, dental, vision, PTO, 401(k) and more for eligible positions
- Thrive in a purpose-driven environment that puts residents first
- Join a collaborative, supportive leadership team that values your voice
- Build meaningful connections and create lasting impact for residents and their loved ones
- Competitive wages
- Early access to earned wages before payday!
- Flexible scheduling options with full-time and part-time hours
- Paid time off and Holidays (full-time)
- Comprehensive benefit package including health, dental, vision, life and disability insurances (full-time)
- 401(K) with employer match
- Paid training
- Opportunities for growth and advancement
- Meals and uniforms
- Employee Assistance Program
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