Associate Rep, Media & Leveraged Activations (Paid Social)

Job Description

Job Description

Associate Rep, Media Specialist Paid Social
Short Term Contract
Onsite - Orlando, FL
FUN LOGO!!!

POSITION SUMMARY:

The Associate Representative is responsible for the oversight of Paid Social campaigns on prominent Social Media Platforms for the domestic market in collaboration with an external agency. This work supports Universal Destinations and Experiences within North America. The Associate Representative will collaborate with other Paid Social Media Team Members and an external agency on reporting, communication, analysis of media and other assigned responsibilities relating to Paid Social Media activation.

ESSENTIAL DUTIES AND RESPONSIBILITIES:
MAJOR RESPONSIBILITIES % OF TIME

• Leverage a deep understanding of business strategy and the role of media to oversee the execution and performance of paid social campaigns, ensuring alignment with business objectives.
• Supports managers in the execution of media campaigns within assigned channel. Media campaign execution includes: vendor selection, budget management, within media platforms and partners.
• Coordinate the collection and delivery of creative assets for paid social campaigns, manage all campaign trafficking through external agency and conduct thorough QA reviews to ensure accurate setup, creative implementation, tracking, and campaign execution. 40%
• Attend and actively participate in meetings, including vendor meetings and cross-functional team discussions to align on campaign strategy, share performance insights, troubleshoot challenges, and coordinate upcoming initiatives.

30%

• Collaborate with agency partners to develop quarterly and annual paid media plans, including budget allocation, media partner recommendations, channel strategies, and campaign tactics for internal stakeholder review and approval.

15%

• Perform other duties as assigned. 10%
• Understand and actively participate in Environmental, Health & Safety responsibilities by following established policy, procedures, training and team member involvement activities. 5%

QUALIFICATIONS:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skills, and/or abilities (KSAs) required (examples: knowledge of specific aspects of an industry, technical knowledge and/or skills, communication skills, analytical skills, problem solving ability, multi-tasking ability…).

• Demonstrates the ability to establish high-levels of trust and credibility.
• Excellent verbal, written and presentation skills.
• Collaboration with multiple internal and external partners with ability to tailor communication to specific areas of expertise/focus.
• Attention to detail and accuracy.
• Results oriented and able to effectively prioritize competing demands.
• Demonstrates critical thinking and strong problem-solving skills.
• Navigates effectively through difficult issues, builds required consensus to drive business needs and results.
• Ability to write strategic media plans as part of overall marketing plans.
• Team oriented – approachable and viewed as a leader.
• Use of Microsoft Office Software Suite and media planning tools.

Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

Consistent attendance is a job requirement.

EDUCATION:

Bachelor’s degree required in Marketing or related field or experience in lieu of a degree will be considered.

EXPERIENCE:

1+ years of paid media experience within Paid Social Media. Similar experience or equivalent combination of education and experience. Knowledge of general computer programs and vendor platforms is required.