Senior Marketing Execution Manager

Who We Are

Parenting isnt picture-perfect. Its messy hilarious exhausting and life-changing sometimes all before noon. Thats where we come in.

Founded in 2014 by our CEO Chelsea Hirschhorn Frida was built to make the raw reality of parenting a little easier to navigate (and a lot less overwhelming). It all started with one legendary snot-sucker the NoseFrida and has grown into a 200 product lineup that supports families through every stage: from fertility and postpartum recovery to baby care and beyond.

We dont shy away from the stuff no one else wants to talk about nipple pain diaper blowouts or the emotional rollercoaster that comes with keeping a tiny human alive. We call it like it is solve the problems that actually matter and build products that help parents feel seen supported and totally capable.

You can now find Frida products in 50 countries and thousands of stores across the U.S. from the biggest national retailers to your neighborhood grocery aisle.

Under Hirschhorns leadership Frida has become a category leader by challenging taboos championing honesty and supporting families at every stage of parenthood and beyond earning acclaim on TIMEs 100 Most Influential Companies TIME Best Inventions Fast Company Most Innovative Companies and Fast Company Brands That Matter. But the real win Knowing were helping parents everywhere feel a little more human and a little less alone.

How You Will Make an Impact

At Frida were on a mission to make parenthood a little less hard and packaging plays a huge role in how our products come to life on shelf. Were looking for a Senior Marketing Execution Manager to lead our Packaging work stream driving projects from concept through production for both new product launches and brand refreshes.

This role blends creative operations and project management partnering closely with our Creative Brand Product R&D PD Project Management and Legal teams to bring packaging to life. Youll manage timelines resources and budgets while keeping creative development on track from brief to packaging artwork hand-off.

The ideal candidate has a deep understanding of the creative process thrives in a collaborative environment and knows how to balance creative excellence with operational precision. You bring structure to creativity and positivity to every challenge.

Responsibilities to include:

• Lead the end-to-end packaging development process across all brands and categories
• Partner closely with creative teams to manage the concept feedback and artwork refinement phases within the work stream.
• Oversee project plans budgets and resourcing proactively identifying and resolving roadblocks
• Lead key project meetings including status updates creative reviews and post-mortems ensuring clarity feedback and action items are captured
• Collaborate cross-functionally to align on timelines approvals and production readiness
• Partner with the Director of Project Management to refine and implement best practices that drive efficiency and scalability across the packaging work stream
• Deliver packaging projects with creative excellence operational precision and seamless cross-functional collaboration
• Champion the adoption of new tools and processes that enhance the efficiency and effectiveness of the Marketing Execution team
• Continuously improve workflows communication and collaboration across teams
• Ensure stakeholders are informed deadlines are consistently met and brand integrity is maintained across every packaging touchpoint

What You Will Need

• 68 years of experience in marketing creative operations or packaging project management ideally within an agency CPG or retail environment
• Deep understanding of creative development workflows packaging production and prepress or print processes
• Proven ability to manage multiple complex projects and competing priorities with clarity confidence and composure
• Exceptional communication and stakeholder management skills
• Experience partnering directly with creative teams providing structured feedback and guiding work from concept through artwork hand-off
• Confidence and initiative stepping in hands-on to remove roadblocks and drive progress even in ambiguous or fast-changing situations
• Skilled in leveraging project management tools and systems to drive efficiency and transparency
• A proactive positive and collaborative mindset with the ability to lead through influence and foster trust across teams

Who You Will Work With

Frida is an organization that values collaboration and community. As the Senior Marketing Execution Manager you will work closely with Creative Brand Product Development Project Management and Legal teams.

Our Ways of Working

Frida HQ is located in Miami Florida and approved roles have the flexible option to work remotely both Mondays and Fridays with the benefit of connecting in person Tuesdays - Thursdays.

Why You Will Love Working at Frida

• Robust health benefits including:
• Comprehensive medical vision and dental plans
• Employer paid life insurance
• Supplemental insurance options including Accident Insurance Short-Term Disability and Long-Term Disability
• FSA & HSA
• 401k matching up to 4% with immediate vesting.
• Generous paid time off program including elective PTO days federal holidays sick/wellness days and a birthday floater.
• Flexible paid pregnancy and parental leave.
• Weekly wellness programming designed to maximize personal time and minimize time spent investing in personal care outside of work hours. This includes a variety of programming such as in-office manicures & pedicures blowouts massages and carwash services.
• Dog friendly office - feel free to bring your best buddy with you to work!
• Learning & development opportunities for professional and personal growth
• Company-wide events & outings. Team engagement is at the center of our culture. This ranges from small department-specific team building or informal outings to our annual Fam Jam family carnival that celebrates the people in your life who support you in bringing your best self to work each day. We also host an annual Day of Service to support our local Miami community and provide a variety of volunteer opportunities throughout the year that support our mission to serve parents and children.
• Exclusive employee product discounts.

EEO

Frida provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race color religion age sex national origin disability status genetics protected Veteran status sexual orientation gender identity or expression or any other characteristic protected by federal state or local laws.

Privacy Policy

By applying for this position you acknowledge and understand that your information will be used as described in Fridas Job Applicant Privacy Policy: and Third-Party Submissions

Please note this is a direct search led by Frida. Applications from agencies and other third parties will not be accepted nor will fees be paid for unsolicited resumes.

Fraud Disclaimer

Fridababy LLC will never request personal information (i.e. Social Security number bank account or payment of any kind) during the application or recruitment process. Fridababy LLC will only contact you through verified methods not unofficial platforms such as WhatsApp Telegram or personal email accounts. All legitimate communication will come from an official @ or @ email address or through our verified recruiting partners.

If you receive any suspicious outreach claiming to represent Fridababy LLC please report it to or Your safety and privacy is our priority.

Required Experience:

Manager