Marketing & Social Media Coordinator

Job Description

Job Description

Description:

Established in 2023 and located in Naples, Florida, The Gate Golf Club ("The Gate") is a non-profit organization driven by a shared love for golf and a commitment to creating a lasting impact on the community. Scheduled to open in late 2026, The Gate consists of a 175-seat freestanding full-service restaurant, pavilion bar, concessions snack bar, 30-bay state-of-the-art practice range with Trackman technology, expansive putting green and putting course, and a Jacobsen-Hardy-designed 9-hole regulation-length golf course. Recognizing the limited availability of public courses in Southwest Florida, The Gate Golf Club is dedicated to making the sport more accessible for families and players of all skill levels.

Reporting to the General Manager, the Marketing and Social Media Coordinator will interact frequently with department heads to execute the mission of The Gate Golf Club. The Gate strives to accomplish three things: provide high-quality experiences at affordable rates to members of the greater Naples (SWFL) community, educate and train the next generation of the hospitality and golf workforce, and introduce golfers to the game through the integration of First Tee programming.

Position Summary:

The Marketing and Social Media Coordinator is a marketing and social media professional with experience in the hospitality and golf industries. The Marketing and Social Media Coordinator is responsible for developing and executing social media strategies that enhance our brand presence and engage our audience across various platforms. This position will plan and produce innovative social, web, email, and print content while overseeing the marketing activities for The Gate Golf Club. This role partners closely with the leadership team to support brand awareness, community relations, preopening and grand opening initiatives by leveraging relevant social media channels, local, regional, and national golf, and hospitality media, and by cultivating relationships with individuals and organizations that support The Gate Golf Club vision and mission.

The ideal candidate will possess a strong understanding of social media marketing and public relations, along with excellent communication skills. You will also be expected to respond to inquiries and customer posts on various consumer review platforms.

Culture

• Understand the core pillars of The Gate and proactively drive the business to accomplish the mission
• Uphold professionalism and integrity in all interactions, on and off property
• Lead by example to inspire team morale, guest satisfaction, and operational excellence

Essential Duties and Responsibilities:

• Develop and implement comprehensive social media marketing strategies to increase brand awareness and engagement
• Collaborate with the leadership team and Board representative(s) to ensure consistent messaging across all platforms
• Monitor social media channels for trends, feedback, and customer inquiries using social listening techniques
• Coordinate development of The Gate website and ensure content and copy are updated and accurate
• Create compelling content including graphics, photography, and videos that resonate with our target audience
• Manage and monitor social media tools like Hootsuite to schedule posts and performance metrics, content calendars, and provide strategic guidance for The Gate’s social presence while aligning them with web content and brand message
• Own all brand marketing initiatives, including social media and digital marketing, to grow brand awareness and revenue goals for Oakwood Grill, The Pavilion outdoor bar, The Gimme concessions, The Bays practice range and the putting course
• Be present for “Instagrammable Moments,” be present at various golf related events and restaurant activations and photograph or video events to be used on websites or social media accounts
• Collaborate on the strategic annual marketing plan and manage end-to-end strategy execution
• Work with website partners to ensure proactive planning and strategy development to achieve monthly and yearly website and digital media KPIs including SEO, SEM, Display and Social
• Oversee CRM strategy and monthly email marketing communication
• Set standards for guests’ database growth and build multimedia campaigns to build communication with local and national databases
• Develop and ensure the standards for digital and printed creative pieces and match brand guidelines including (but not limited to) email marketing templates, menus, images, videos, sales collateral, and any other promotional materials needed
• Ensure The Gate is visible on all destination listings, niche websites, and tourism organizations
• Responsible for seeking out and vetting applicable influencers to assist with business promotion
• Conduct copy editing of all content to maintain high-quality standards before publication
• Engage with followers by responding to comments and messages on the website and social media channels in a timely manner
• Stay updated on industry trends and best practices in social media marketing and e-commerce
• Keeping inventory photos current on the website

Minimum Qualifications

• Minimum 2-5 years of experience in golf and hospitality social media, marketing, and digital advertising
• Bachelor’s degree in marketing, communications, or a related field, or equivalent experience

Core Competencies

• Strong writing, editing, and visual design skills, with a portfolio demonstrating social, web, and print work
• Proficiency with Adobe Creative Suite, Canva, email marketing platforms, content management systems, Google Business, and social media management tools
• Working knowledge of analytics platforms, paid social campaign tools, and basic ad optimization
• Effective decision-maker in a dynamic, fast-paced environment

Physical Demands and Work Environment

• Regular exposure to outdoor conditions including heat, cold, and precipitation
• Ability to lift up to 50 pounds, bend, stoop, climb, and work near moving equipment
• Occasional exposure to mechanical parts, fumes, or hazardous materials
• Able to meet the physical and scheduling requirements of a busy public golf facility

This job description is not intended to contain a comprehensive list of all activities, duties and responsibilities that are required. Activities, duties, and responsibilities may change, or new ones may be added at any time, with or without notice.