Product Marketing Specialist - Product Development

Location: Lee Health Corporate Center -4211 Metro Parkway Fort Myers FL 33916

Department: Marketing Comm

Work Type: Full Time

Shift: Shift 1/8:00:00AM to 4:30:00PM

Minimum to Midpoint Pay Rate: $25.06 - $32.58 / hour

Summary

Working closely with the Product Owner and Manager, Digital Marketing and other cross-functional teams, the Product Marketing Specialist ensures the accurate representation, effective promotion, and optimal user experience of products and services on leehealth.org. The Product Marketing Specialist will collaborate with the Product Owner and web development team to manage the healthcare system's website. Ensure accurate and up-to-date product information, maintain product catalogs, and coordinate website content updates related to leehealth.org products and services. Along with working closely with the Product Owner, UX designers, and developers to improve the user experience of the healthcare system's website. Identify opportunities for user interface enhancements, seamless product browsing, and intuitive user flows.

They will research and determine the clients needs to determine which features to include on products and will pitch ideas for product features to stakeholders. The Product Marketing Specialist will conduct market research, competitive analysis, and customer surveys to gather insights and identify opportunities for product enhancement. Ideal candidates for this position should be innovative, and web and multimedia savvy. Candidates should be familiar with a basic understanding of web development technologies such as HTML, CSS, JavaScript, CRM Systems, Data Asset Manager Systems. and A/B Testing. Ultimately, the outstanding Product Specialist should have a firm grasp of the various digital touchpoints, steer our organization's digital narrative, and drive highly effective digital product campaigns.

Requirements

Educational Requirements

Bachelors Degree Required; Degree in Advertising, Marketing, Communication Science, User Experience (UX) Design, or equivalent.

Experience Requirements

3 years of work related experience required.

State of Florida Licensure Requirements

None required

Certifications/Registration Requirements

Other Requirements

To be successful as a product specialist you must have passion in promoting and supporting a product, and possessing in-depth knowledge of its features and applications. You should have excellent communication and interpersonal skills, enabling you to connect with customers, understand their needs, and provide tailored solutions. Outstanding product specialists should have a keen eye for spotting market trends, a willingness to inspire clients, and the ability to work both independently and within a team. Excellent written and verbal communication skills. Firm grasp of emerging digital tools. Thorough understanding of digital touch points. Excellent interpersonal skills. Insightful and perceptive. Business knowledge. Deadline driven. Sense of urgency. Understanding of web analytics. Possess broad knowledge of best digital practices

US:FL:Fort Myers