Media Buyer (TV & Video)

We are seeking a results-driven media buyer with 5+ years of experience across linear and streaming/CTV platforms. Candidates with direct experience buying TV media for legal advertising, law firms, or lead generation campaigns are strongly preferred.

We are looking for a subject-matter expert who understands the nuances of response optimization, creative testing, and vendor accountability in regulated, competitive advertising environments.

Key Responsibilities

• Own the planning, allocation, and optimization of spend across linear and streaming/CTV platforms.
• Manage media budgets against defined qualified lead volume and cost per acquisition (CPA) targets.
• Evaluate pricing, reach, frequency, inventory quality, and placement performance.
• Reallocate spend based on performance trends, testing outcomes, and funnel impact.
• Identify opportunities to improve CPMs and cost per qualified lead through smarter buying strategies.
• Serve as the primary point of contact for third-party media buying vendors.
• Evaluate and challenge vendor recommendations using performance data while holding them accountable to pricing transparency and delivery.
• Test new media buying partners, platforms, or direct-buy opportunities for efficiency gains.
• Ensure vendor strategies align strictly with business goals rather than standard media norms.
• Partner with internal stakeholders and vendors to develop and test new TV and video creative.
• Provide performance-driven feedback on messaging, formats, lengths, and placements.
• Ensure creative testing is structured, measurable, and tied directly to funnel outcomes.
• Adjust placements and creatives to proactively improve lead quality.
• Monitor and analyze funnel metrics including lead volume, quality, and down-funnel performance.
• Translate performance data into clear insights, risks, and recommendations for leadership.
• Deliver regular reporting highlighting wins, challenges, and optimization opportunities.
• Identify and recommend improvements for gaps in measurement, attribution, or reporting.

Qualifications & Skills

• Bachelor's degree in Marketing, Advertising, Communications, or a related field (or equivalent practical experience) coupled with 5+ years of hands-on experience in TV media buying across linear and/or streaming/CTV platforms.
• Proven experience managing and optimizing significant media budgets.
• Strong understanding of TV pricing models, inventory types, and negotiation dynamics.
• Ability to analyze performance and funnel data beyond surface-level media metrics.
• Ability to clearly communicate performance insights to non-media stakeholders.
• Comfortable operating in a performance-driven, goal-oriented environment.

Bonus Qualifications:

• Direct experience buying TV media for legal advertising or law firms.
• Experience in lead-generation or healthcare marketing environments.
• Experience testing direct TV buys in addition to agency-managed placements.
• Familiarity with attribution challenges and measurement limitations in TV and streaming.
• Experience collaborating on TV or video creative strategy and testing.

At Launch That, we invest in ourselves and our community. We was founded in 2007 as an entrepreneurial digital marketing startup that's grown from two founders in a garage to almost 100 digital, tech, creative and content professionals in the heart of downtown Orlando.

Launch That covers 100% of the premium cost for employee-only medical coverage for all full-time benefit eligible team members! We also offer 100% employer paid short- and long-term disability insurance, competitive compensation, paid time off, 20 days of paid parental leave after 90 days, a 401k retirement plan, paid volunteer opportunities and more!

We work hard and appreciate work/life balance, so all of our team members enjoy a company-wide Holiday Break from December 24th - January 1st each year!

Launch That embraces a hybrid flexible workplace environment which consists of work-from-home opportunities, with 3 recommended in-office days (M, W, TH) to maximize team collaboration and 2 WFH days (T, F). We believe in offering ongoing flexibility when it comes to the things that happen in life, like childcare, doctor appointments, and the joys of homeownership!

Why Work @ Launch That?

• Our Mission and Vision: Launch That is an established leader in the world of digital marketing! Our vision is to build the most valuable digital brands. We believe we will achieve this by connecting people to extraordinary resources.
• Our Team: Launch That's core talent is exceptional. Many team members have 10+ years of experience in digital industries across extremely competitive business lines. We believe that our work starts and ends with our team — and it's that focus that makes us one of the best places to work, not just in Orlando, but in the country.
• Our Culture: We’re a close-knit, interactive company with a passion to build something special. We offer a vibrant and fun culture that focuses on relationships and collaboration. Throughout the year, we host unique, fun events where we celebrate our successes. We donate our time and talents to helping our community at large.
• Our Flexible Workplace: Our flexible workplace model consists of work-from-home opportunities with in-office days to maximize team collaboration. We believe in offering ongoing flexibility when it comes to the things that happen in life, like childcare, doctor appointments and the joys of homeownership!
• Our Office: Our state-of-the-art workplace, which we designed and own ourselves, offers a unique break room with complimentary Xbox, arcade games, hot beverages on demand, fountain drinks, and a robust snack bar!

If this sounds interesting to you, please submit your resume!