Brand Manager, HCP Marketing, Consumer

Galderma is the emerging pure-play dermatology category leader, present in approximately 90 countries. We deliver an innovative, science-based portfolio of premium flagship brands and services that span the full spectrum of the fast-growing dermatology market through Injectable Aesthetics, Dermatological Skincare and Therapeutic Dermatology. Since our foundation in 1981, we have dedicated our focus and passion to the human body's largest organ - the skin - meeting individual consumer and patient needs with superior outcomes in partnership with healthcare professionals. Because we understand that the skin, we are in shapes our lives, we are advancing dermatology for every skin story.

We look for people who focus on getting results, embrace learning and bring a positive energy. They must combine initiative with a sense of teamwork and collaboration. Above all, they must be passionate about doing something meaningful for consumers, patients, and the healthcare professionals we serve every day. We aim to empower each employee and promote their personal growth while ensuring business needs are met now and into the future. Across our company, we embrace diversity and respect the dignity, privacy, and personal rights of every employee.

At Galderma, we actively give our teams reasons to believe in our bold ambition to become the leading dermatology company in the world. With us, you have the ultimate opportunity to gain new and challenging work experiences and create an unparalleled, direct impact.

Title: Brand Manager, HCP Marketing, Consumer

Location: Fort Worth, TX or Miami, FL

Position Summary

The Brand Manager, HCP Marketing, Consumer is responsible for developing and executing the HCP marketing strategy for Cetaphil. This role has a direct impact in driving average weekly recommendation share growth for Cetaphil across our core categories of cleansers, moisturizers and sensitive skin. The Brand Manager is responsible for development of annual brand plans, delivering strategy to execution, resource allocation/optimization, agency management, and development of a best-in-class tactics to drive growth and profit for the consumer portfolio within the U.S. market. This position will serve as a key member of the Consumer HCP Marketing team; collaborating and aligning with HCP Brand Managers, Sales, Market/Patient Access, Dispensing Team, Finance, Regulatory, Medical, Legal, Global, and Brand Marketing all core functions within the U.S. Cx BU.

Key Responsibilities

Lead best in class brand strategies and tactics;

• Lead the creation and execution of best-in-class tactics and resources to support multi-channel customer engagement, in collaboration with cross-functional partners. Gain approval for marketing materials through internal review process including management reviews and PRC.
• Ensure optimal brand positioning, core messaging, and pull-through to maximize brand value. Effectively leverage all commercial platforms to accelerate product growth and market share.
• Apply customer insights and market research (quantitative and qualitative) to drive continuous improvement and further inform decision-making.
• Effectively leverage, optimize, revamp and repurpose existing resource in cost efficient manner.
• Own the relationship with digital and print vendors on creative agency management.

Support all phases of annual planning;

• Contribute to the development of annual brand plans and lead tactical plans for the U.S. market.
• Ensure consistent brand / clinical positioning and alignment of financial objectives for all assets, including appropriate resource allocation.

• Provide oversight to agencies, including SOWs, budget allocation, and spend phasing. Ensure alignment with brand strategies and deliverable expectations are met/exceeded.

Drive innovation and market expertise;

• Bring innovation to how brand(s) are positioned to patients based on a comprehensive understanding of our customers, competitors and the market environment. Gather in-depth knowledge of competitor brands and programs in order to inform market assumptions, drive innovation, and supplant existing products (brand or generic).
• Design new tactics and solutions with a focus on innovation, for patients and Healthcare Professionals, ensuring legal/regulatory compliance and medical accuracy.

Partner with sales leadership, field sales and training for effective deployment of resources and messaging;

• Support the rollout of quarterly marketing all call with field sales and ensure strategy is being executed.
• Work in the field with sales and HCPs to inform brand strategy and tactical execution.
• Lead the SMAC team and implement field insights into actionable strategies.
• Main point of contact for day-to-day Dermatology Skin Health sales team support, partnering
• closely with Manager of Dispensing and Operations, Consumer.

Lead the HCP Engagement Strategy;

• Partner closely with HCP to Consumer Advocacy Manager in identifying opportunities to dive HCP engagement
• Partner with social influence team and agency partners to ensure HCP is represented in key brand activations
• Support the identification of relevant KOLs (HCPs) and cultivate relationships with thought leaders and professional organizations, as appropriate.

Achieve financial targets;

• Responsible for achieving net sales and profit objectives established each year during the budget cycle.
• Meet/exceed brand volume targets, gross profit, gross margin, and EBIT. Budget Management and Resource
• Allocation; accountable for brand operating expenses through the budgeting and financial review process.

Drive communication;

• Define plans to identify all relevant KPIs (brand level) and ensure proactive communication on all aspects of franchise performance.

Other duties as assigned

Preferred Skills and Qualifications:

• Bachelor's degree in marketing or related field required
• Five (5) or more years of progressive product/brand management experience required
• MBA strongly preferred
• Three (3) or more years commercial biotechnology and/or pharmaceutical experience; experience and proven success in Product/Brand Marketing across various therapeutic areas (prescription, buy-and-bill, specialty) is required
• Consumer and or Rx experienced preferred in dermatology
• Expertise in developing strategic and annual brand plans; proven record of accomplishment in delivering brand level and overall portfolio financial objectives; achieving marketing KPIs. Including net sales and profit objectives.
• Demonstrated ability to lead brand and portfolio marketing. Experience in various customer segments and specialties preferred
• Strong operational skills and financial acumen; demonstrated ability to develop detailed brand plans
• Strong commercial and cross-functional experience required; proven track record of collaboration and coordination with key stake holders
• Product launch and lifecycle management experience; knowledge and experience in launching new products and product life cycle management
• Exceptional leadership and communication skills; proven ability to work collaboratively in a environment.
• Partnering with a wide range of internal and external partners.
• Comprehensive analytical/strategic thinking skills and decision-making; demonstrated ability to utilize data in fact based decision-making (data to insights, to action). Providing solid business rationale, clear sense of structure, accountability, timelines and urgency
• Strong presentation skills and the ability to communicate effectively to all constituents, both internal and external. He/she will have the confidence and the ability to work effectively across a global enterprise articulating his/her vision and motivating people throughout the organization
• Must be proficient in MS Office; especially Word, Excel and PowerPoint
• Travel requirements; ability to travel up to 20% to participate in corporate HQ meetings, engage Thought Leaders in the medical community, connect with key customers, and facilitate national/regional sales meetings, and execute market research and advisory board programs

What we offer in return

You will be working for an organization that embraces diversity & inclusion and believe we will deliver better outcomes by reflecting the perspectives of our diverse customer base. You will also have access to a range of company benefits, including a competitive wage with shift differential, annual bonus opportunities and career advancement and cross-training.

Next Steps

• If your profile is a match, we will invite you for a first virtual conversation with the recruiter.
• The next step is a virtual conversation with the hiring manager
• The final step is a panel conversation with the extended team

Our people make a difference

At Galderma, you’ll work with people who are like you. And people that are different. We value what every member of our team brings. Professionalism, collaboration, and a friendly, supportive ethos is the perfect environment for people to thrive and excel in what they do.

Employer’s Rights:

This job description does not list all the duties of the job. You may be asked by your supervisors or managers to perform other duties. You will be evaluated in part based on your performance of the tasks listed in this job description. The employer has the right to revise this job description at any time. This job description is not an employment contract, and either you or the employer may terminate employment at any time, for any reason. In addition, reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this position.