Enterprise Communications Creative Director

• Act as the Creative Lead for all strategic concept ideation, creative, planning, videography, photography, graphic and conceptual needs from the Enterprise Communications and in support of enterprise business priorities team. Triage creative work. Continuously focus on enhancing capabilities, staying abreast of emerging trends/creative techniques/best practices for multimedia content creation/distribution, and creating new opportunities for the creative team to stretch and grow
• Ensures appropriate usage of multimedia resources across the organization and effectiveness via creative audits and campaign creation, to include accurate staffing plans/client assignments and SOWs. Provide guidance on assets within the data asset management to maintain quality standards and maximize organizational and usage of video, photography, and graphical elements with strong line of site and cross-collaborative usage
• Manage the entire creative process, providing key input into the development of creative strategy and creative brief, creative development and refinements including writing when appropriate, manage use of internal and external resources and budget, resulting in the production of best-in-class video production, photography, and graphical design elements and communications. Ensure content aligns with Florida Blue and GuideWell brand voice/standards, mission, and quality standards
• Responsible for appropriate utilization of creative resources. Ensure team has strong strategic direction in the creative brief, production process, and expectations. Thoughtfully and effectively manage creative team's deadlines. Ensure creation of campaign creative guidelines for all users
• Drives increased interconnectivity and leveraging of creative elements beyond original use (i.e., develop strategies to utilize internally-focused content externally on social media, etc.) to connect the dots, enhance storytelling capabilities, and get maximum exposure/usage from communications campaigns. Develop strategies for content distribution across various channels, including the intranet/internal channels, organization's websites, social media platforms, email newsletters, blogs, member and provider communications, and other external partnerships/relationships. Optimize content for search engine optimization (SEO) and track metrics to measure effectiveness

• Related Bachelor's degree or additional related equivalent work experience
• 6+ years related work experience. Experience Details: Multimedia content creation, including video production, photography, and graphic design
• 3+ years direct supervisory/management experience
• History of leading a major brand's creative campaign
• Experience leading the creative process, creation of a strategy and creative development resulting in the production of effective campaigns
• Led creative teams including videographers and designers
• Experience leading and coordinating multiple simultaneous campaigns
• Knowledge of all types of media production including video, photo, radio, print, Internet and social media required
• Category experience in communications, video production, graphical design, health care, events, and the Internet

• Experience with large and entrepreneurial agencies or large corporate marketing groups

What We Offer: As a Florida Blue employee, you will thrive in our Be Well, Work Well, GuideWell culture where being well as an individual, and working well as a team, are both important in serving our members and communities.

• Medical, dental, vision, life and global travel health insurance;
• Income protection benefits: life insurance, Short- and long-term disability programs;
• Leave programs to support personal circumstances;
• Retirement Savings Plan includes employer contribution and employer match;
• Paid time off, volunteer time off, 10 holidays and two flexible Well-Being days
• Additional voluntary benefits available; and
• A comprehensive wellness program

Employee benefits are designed to align with federal and state employment laws. Benefits may vary based on the state in which work is performed. Benefits for intern, part-time and seasonal employees may differ.

To support your financial wellbeing, we offer competitive pay as well as opportunities for incentive or commission compensation. We also conduct regular annual reviews with pay for performance considerations for base pay increases.

Annualized Salary Range: $104,000 - $169,000

Typical Annualized Hiring Range: $104,000 - $130,000

Final pay will be determined with consideration of market competitiveness, internal equity, and the job-related knowledge, skills, training, and experience you bring.

We are an Equal Opportunity/Protected Veteran/Disabled Employer committed to creating a diverse, inclusive and equitable culture for our employees and communities.