Product Owner - Paid Media
Kforce has a client seeking a Product Owner - Paid Media in Miami, FL (Florida). Responsibilities:
- Define and document advertising performance frameworks, benchmarks, and KPIs for TV advertising environments
- Establish clear standards for how advertising success is measured, interpreted, and communicated internally
- Evaluate current advertising performance capabilities and identify gaps relative to market norms
- Support the development of consistent and defensible advertising metrics
- Translate advertiser and industry expectations into actionable product and technical requirements
- Partner cross-functionally with Product, Engineering, Data, and Analytics teams
- Collaborate, as needed, with legal, communications, and business stakeholders to ensure alignment on advertising standards and performance narratives
- Advertising functionality and capabilities
- Measurement approaches and reporting structures
- Alignment with industry expectations and ad tech standards
- Experience in advertising strategy, ad performance, measurement, or related roles
- Strong understanding of TV, digital video, CTV, or ad-supported media platforms
- Demonstrated knowledge of how brand advertisers evaluate reach, exposure, quality, and effectiveness
- Ability to operate independently and provide strategic direction in evolving or ambiguous environments
- Experience working closely with product and engineering teams on advertising or measurement initiatives
- Strong communication skills and the ability to influence across technical and non-technical stakeholders
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