Director of Franchise Sales

Job Description

Job Description

Overview

Anago Cleaning Systems is seeking a proven, high-performing Director of Franchise Sales – someone who has scaled franchise development pipelines, teams and results; who is both a strategic growth architect and a disciplined sales operator; and who can build and lead a best-in-class franchise sales organization in partnership with executive leadership.

This is a highly visible, revenue-driving role designed for someone who thrives at the intersection of big-picture growth strategy and hands-on sales execution. You will aggressively drive franchise development efforts from actively sourcing leads, cultivating relationships, and pursuing high-potential franchise partners through discovery and closing – ensuring that everything we do is aligned, performance-driven and accelerating Master Franchise growth with high-quality franchise partners.

Key Responsibilities

Strategic Leadership

• Partner with executive leadership to define the vision, strategy and KPIs for franchise development

• Translate company growth goals into executable franchise sales plans across priority markets

• Develop territory expansion strategies and market penetration plans aligned with long-term brand growth

• Identify and pursue untapped markets and high-value franchisee leads with a hunter’s mindset , turning prospects into long-term partners.

Franchise Development & Pipeline Management

• Own the full franchise sales lifecycle—proactively hunting and qualifying leads, leading discovery calls, and closing high-potential franchise deals

• Drive lead conversion performance across all channels (digital, brokers, referrals, events)

• Implement structured follow-up, qualification and nurturing processes to maximize close rates

• Ensure compliance with FDD guidelines and franchise sales regulations

• Aggressively drive new franchise opportunities, leaving no market or prospect unexplored, and consistently convert high-quality leads into signed agreements.

Broker & Channel Management

• Build, manage and optimize relationships with franchise brokers and referral networks

• Actively seek and secure top-performing brokers and referral partners to expand the pipeline and outperform competitors.

• Develop incentive strategies and communication rhythms to keep brokers engaged and aligned

• Evaluate performance by source and continuously optimize channel mix

Analytics and Optimization

• Maintain dashboards, KPIs and reporting frameworks to evaluate pipeline health, cost per deal and close ratios

• Lead forecasting and territory planning processes

• Analyze competitor activity, market dynamics and candidate behavior to refine sales strategy

• Establish a disciplined test-and-learn culture across scripts, discovery processes and closing frameworks

Team Leadership & Development

• Mentor and manage a growing franchise sales team – setting goals, coaching performance and driving accountability

• Build structured onboarding and continuous training programs for franchise development managers

• Foster a high-accountability, high-performance culture rooted in clarity, urgency and execution

• Collaborate cross-functionally with marketing, operations and training teams to ensure seamless franchisee onboarding and satisfaction

About You

• A franchise development leader with 10+ years of experience in franchise sales, development or multi-unit expansion

• A self-starter with a hunter mentality—relentlessly pursuing new franchisee leads and thriving in high-activity sales environments.

• Energized by closing deals, exceeding aggressive targets, and penetrating new territories.

• Competitive and results-obsessed, with a drive to identify and win high-value franchisee candidates before the competition.

• A proven closer with a track record of meeting or exceeding annual unit growth targets

• Deep understanding of franchise compliance, FDD processes and ethical sales practices

• Comfortable setting growth strategy but equally skilled at leading discovery calls and closing deals

• A strong communicator who builds trust quickly with candidates, brokers and internal stakeholders

• An experienced sales leader who has built and managed high-performing, metrics-driven teams

• Data-driven – you believe in dashboards, conversion metrics and forecasting discipline

• Competitive, resilient and energized by ambitious growth targets

• Highly organized with the ability to manage multiple markets and priorities simultaneously

Preferred Skills & Tools

• Experience with franchise CRM systems (FranConnect, Salesforce, HubSpot or similar)

• Strong pipeline analytics and forecasting capabilities

• Familiarity with franchise broker networks and industry development platforms

• Experience scaling a national or multi-territory franchise system

• Background in B2B, service-based or multi-location franchise models preferred

Benefits

• Hybrid work flexibility

• Generous employer contributions toward health and life insurance, with starting costs at only $99/month

• Affordable vision and dental insurance available

• 6% match on 401K contributions after 6 months

• Great PTO policy and ability to earn up to 1 full month off based on tenure

• Paid holiday schedule

• Paid parental leave program

• Childcare assistance program

• Frequent company-sponsored events such as sporting events, BBQs, themed lunches

• Community volunteering opportunities

• Education assistance program

• Paid training

About Anago Cleaning Systems

Anago is a leader in commercial cleaning franchising, with over 35 years of sustained growth and 1,800+ Unit Franchisees across the US and Canada. Our collaborative and performance-focused culture supports innovation, transparency and continuous learning. Founded in 1989, Anago has redefined janitorial services through technology-driven solutions, tailored cleaning programs and a franchise model built on training, support and long-term growth. Consistently ranked by Entrepreneur, Franchise Times and Franchise Business Review, Anago continues to lead the industry as an innovative and people-focused brand.