Regional Manager - Florida (On Premise/ Fine Wine)

Job Description:

As a Certified B Corporation, Bonterra Organic Estates is focused on excellence, innovation and longstanding commitments to the environment and responsible business practices. We offer exciting opportunities within our California-based winery, Bonterra Organic Estates, and our commercial operation, Viña Concha y Toro USA (VCT-USA).

-Part of the fifth largest global winery Viña Concha y Toro (32 million cases)
-#1 South American wine supplier in the U.S.
o Don Melchor Wine Spectator Wine of the Year 2024
o Bonterra The Roost and Amelia Chardonnay Wine Enthusiast Top 100 Wines of 2025
o Bonterra Wine Enthusiast Top 100 Wines of 2024 and Top 100 Best Buys of 2024
o Casillero del Diablo official wine sponsor of the Mexico National Football Team
o Trivento the most chosen Argentine wine in the world 2024 (IWSR)

We are seeking a Regional Manager who has proven success growing on premise chain revenue throughout Florida and also has enthusiasm for fine wines. This role is a great fit if you like a variety of responsibilities as you will spend approximately 60% of time focused on managing buyer relationships and execution of priorities in national, regional and on premise chain accounts throughout Florida, and 40% of time focused on capturing visibility and sales for our Luxury Brands Collection (LBC) in on premise and fine wine independent retailers throughout the Miami/Fort Lauderdale area?Dade, Broward, Palm Beach counties.

This role leads regional execution through influence, collaboration, and disciplined planning—working closely with distributor partners, internal sales, marketing, and sales ops teams—to achieve depletion, shipment, and program objectives across on and off premise channels.

Our fine wine collection-Luxury Brands Viña Concha Y Toro USA -unites the extraordinary history and global power of our acclaimed Chilean wines with our visionary and sustainable winegrowing in California, and world-renowned Malbec from Mendoza, Argentina.

This is a remote role with the ideal candidate located in close proximity to Miami, Florida. Role entails driving within the field to visit accounts, attend events and winemaker dinners, do workwiths and attend distributor meetings. Overnight travel will be approximately 15% -20%.

Responsibilities

• Manage state-level depletions, KPIs and distributor targets
• Conduct monthly performance reviews with key distributor teams
• Manage monthly work-withs, market visits and key-selling activities
• Build and execute state-level roadmaps (i.e., programming/activity calendars)
• Manage relationship with key state distributor personnel
• Monitor pricing accuracy, inventory health, and forecast input

Annual Business Planning
• Accountable to plan performance within assigned state(s)

Shipments
• Accountable for inventory management within assigned region ensuring Days of Inventory on Hand (DOH) and DOO remain within targeted guidelines

Depletions
• Accountable for execution of chain/brand programs within assigned region
• Accountable for Luxury Brand Collection execution

Budget Management
• Ensure all brand spending for assigned region remains within annual budget
• Responsible for submitting discretionary spending requests in accordance with policy
• Ensure state distributor banks are being targeted to highest ROI activities

Distributor Management
• Facilitate monthly performance review meetings & QBRs
• Conduct monthly meeting with portfolio managers

Market Impact
• Present in market 70%-80%
• Business reviews and key distributor meetings
• Cultivate relationships with key account buyers and ensure execution of focus programs
• Regional/local chain development

Must Requirements
• Bachelor’s Degree in Business/Marketing or related field plus a minimum 5 years progressive sales experience in wine and spirits or beverage industry, or equivalent combination education/experience
• Proven success in alcohol beverage industry sales and account management including extensive knowledge of on- and off-premise wine channels and trade
• Recent track record selling in the on premise channel?restaurants, bars, private clubs, hotels; fine wine independent retailers
• Experience with ultra-premium/high end/fine wine—import, domestic and/or, biodynamic—highly desirable
• Thorough knowledge and demonstration of wine principles, winegrowing/making process, food and wine pairing and related industry knowledge
• Valid Driver’s License & ability to be insured
• Overnight travel approximately 15%-20%

Physical Requirements

Ability to lift/carry up to 50 lbs.;push/pull up to 30 lbs. on frequent basis; ability to frequently sit and work at a desk for long periods of time; requires ability to frequently walk; occasionally stand, reach outward and upward, climb, crawl, squat, kneel, bend; requires hand and finger dexterity for keyboarding and frequently working at computer for extended periods of time. Additional physical requirements required as related to domestic/international travel via air and ground transportation.

Benefits - First day Medical, Dental, Vision, Life & Disability, Tax Savings (401k with company match), STD and LTD, paid vacation, sick leave, company holidays. FSA benefits available to eligible employees

Compensation - Base salary target $100,000-$120,000, annual incentive target, transportation-related benefits

About Bonterra Organic Estates - Part of the Viña Concha y Toro family of wineries since 2011, our California winery operation includes Mendocino County winery, production and approx 830 acres of vineyard locations.

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Requires successful completion of criminal background, DMV check, drug screen. AA/EOE/M/F/D/V You will be required to submit verification of your citizenship or legal to work in the US at the time of an employment offer

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