Lead Generation Marketing Specialist

: Description:

As a leading provider of comprehensive digital signage solutions, Spectrio empowers clients to transform their business locations into modern, dynamic destinations for customers and employees.

Headquartered in Tampa, Florida, and serving more than 150,000 global client locations across industries including automotive, healthcare, and financial services, Spectrio consistently ranks among the fastest-growing and largest companies in the Tampa Bay area.

As part of the Tampa Bay Business Journal's “Fast 50” and “Tampa Bay 200,” as well as being honored 11 times on the Inc. 5000. Spectrio's digital signage software has received praise for its features and ease of use by reviewers on Capterra and G2, as well as winning multiple awards for creative content, technology, and innovation!

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Primary Objective: As a Lead Generation Marketing Specialist at Spectrio, you will play a pivotal role in driving the growth of our business by identifying and nurturing potential leads. You will be responsible for developing and executing strategic marketing campaigns to attract and engage our target audience, ultimately converting them into qualified leads for our sales team. This role requires a creative thinker with a passion for data-driven marketing strategies and a proven track record of generating high-quality leads.

Responsibilities include:

• Develop and implement multi-channel lead generation campaigns to reach target audiences across various platforms including social media, email, content marketing, and digital advertising.
• Utilize marketing automation tools to create and manage lead nurturing workflows, ensuring timely and relevant communication with prospects throughout the buyer's journey.
• Conduct market research to identify new opportunities for lead generation and stay up-to-date on industry trends and best practices.
• Collaborate with cross-functional teams including sales, product, and design to develop compelling marketing collateral and messaging that resonates with our target audience.
• Track and analyze key performance metrics to measure the effectiveness of lead generation efforts and optimize campaigns for maximum impact and ROI.
• Generate reports and provide regular updates to senior management on the status of lead generation activities and campaign performance.

Requirements:

• Bachelor's degree in Marketing, Business Administration, or related field.
• Proven experience in lead generation marketing, with a minimum of 1 year in a similar role.
• Strong understanding of digital marketing channels and tactics, including SEO, SEM, social media, email marketing, and content marketing.
• Experience with marketing automation platforms such as HubSpot, Marketo, or Pardot.
• Excellent analytical skills with the ability to interpret data, draw insights, and make data-driven decisions.
• Exceptional communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
• Creative thinker with a passion for innovation and staying ahead of industry trends.
• Results-oriented mindset with a demonstrated track record of achieving lead generation targets and driving business growth.

• This role offers remote flexibility and invites external candidates located in the Southeastern United States, encompassing Florida, North Carolina, and Texas to apply .

Spectrio offers a wide range of benefits for our team members, including Medical, Dental, Vision, Paid Parental Leave, 401k, HSA, FSA, Dependent Care FSA, Short and Long Term Disability, Life Insurance, EAP, Paid Time Off, Paid Sick Time, Paid Holidays, and Education Reimbursement.

Spectrio is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on age, race, gender, color, religion, creed, marital status, pregnancy, disability, national origin, sexual orientation, gender identity, veteran status, or any other protected category.