Marketing & E-commerce Coordinator

MARKETING & E-COMMERCE COORDINATOR

Location: Remote, with preference for candidates based in South Florida (Miami, West Palm, Stuart) or Southern California (San Diego, Orange County, Los Angeles)

ABOUT SIP TEQUILA : Sip Tequila is changing the way the world sips Tequila. We connect curious drinkers and seasoned collectors with Mexico’s finest agave spirits through thoughtful curation, education, and community.

THE ROLE: The Digital Marketing Coordinator supports Sip Tequila’s DTC marketing and ecommerce execution across our customer-facing channels and marketing operations. This role is responsible for keeping launches and initiatives organized and moving, coordinating assets and timelines, and ensuring customer-facing updates are accurate and on time.

Sip Tequila is a small team with a high bar. You will work closely with the CEO, Head of Digital & Brand, and collaborate daily with the Brand Content/Ops Manager and DTC partners. Priorities can move quickly, but you will have clear direction and support. We value strong communication, sharp organization, and someone who takes pride in getting the details right.

We are also looking for someone who takes initiative. You notice what needs to happen next, flag issues before they become problems, and bring thoughtful ideas and solutions. This role is also for someone who stays curious and plugged in. You keep a finger on the pulse of what is happening in culture, media, and digital commerce, and you proactively bring fresh ideas that can help Sip reach new customers while staying true to the brand.

As Sip grows, this role has meaningful room to expand in scope and ownership based on performance and interests.

KEY RESPONSIBILITIES:
E-commerce and Shopify Execution:

• Support Shopify updates for launches, promotions, merchandising, and product content updates.
• Build and update collections, landing pages, navigation, and on-site messaging as directed.
• Support PDP setup and updates, including product copy, imagery organization, key callouts, and ensuring required details are present.
• QA site changes before launches, including pricing, promo messaging, links, discount behavior, and mobile checks.
• Coordinate with Operations to ensure product availability, timing, and key details are reflected accurately on-site.

Organic and Paid Content Strategy Support:

• Partner with the Head of Digital & Brand to support organic and paid content planning, including campaign alignment and content needs.
• Collaborate closely with the Brand Content/Ops Manager to translate real-time product and ops moments into planned content opportunities.
• Help identify what organic content is performing and flag candidates for reuse, repurposing, or paid testing.
• Support creative feedback loops by organizing performance notes and learnings for future iterations.

Affiliate Program Ownership:

• Own Sip Tequila’s affiliate program operations, including onboarding, communication, and partner support.
• Ensure affiliates have the correct tracking links, approved messaging, and timely creative assets.
• Plan and coordinate affiliate activations around launches, promos, and seasonal moments.
• Monitor affiliate performance and surface insights and opportunities for improvement.
• Maintain affiliate documentation, partner lists, and consistent organization across the program.

Email and SMS Execution:

• Schedule and QA email and SMS campaigns in collaboration with the Head of Digital & Brand.
• Support lifecycle flows through QA, light updates, and troubleshooting as directed.
• Coordinate links, UTMs, segments, and asset placement to ensure sends are accurate and on time.
• Maintain a simple campaign QA checklist and ensure each send meets baseline requirements.

Marketing and Brand Support:

• Support brand partnerships by coordinating gifting, product seeding logistics, and asset delivery.
• Help manage community-facing moments like giveaways, collabs, and event support as needed.
• Support influencer and creator coordination by tracking sends, deliverables, approvals, and usage permissions.
• Help source and organize UGC, including requesting usage rights and maintaining a usable library for marketing.
• Assist with light copy editing and proofing across customer-facing touchpoints to ensure consistency and accuracy.
• Compile themes from customer feedback, reviews, and Customer Experience notes to help inform marketing priorities and content.

Marketing Calendar and Project Management:

• Own day-to-day upkeep of the marketing and content calendar, timelines, and launch checklists.
• Coordinate cross-functional inputs to keep launches, promos, and content needs moving on schedule.
• Track dependencies, flag risks early, and keep stakeholders aligned on timing and deliverables.
• Support documentation of recurring processes so execution becomes smoother over time.

Creative Briefing and Asset Coordination:

• Brief and coordinate creative needs for email, site, organic, and paid assets using provided direction and templates.
• Manage production timelines, feedback cycles, approvals, and final handoffs with creative partners.
• Maintain organized asset storage, naming conventions, and version control so content is easy to find and reuse.

Reporting and Performance Support:

• Pull and organize performance snapshots for campaigns across owned channels and key site moments.
• Maintain basic weekly reporting inputs, including campaign performance and notable insights.
• Support post-campaign recaps by compiling what launched, what changed, what performed, and what to test next.

QUALIFICATIONS:

• 2 to 5 years of experience in e-commerce, lifecycle marketing, or digital marketing coordination. Experience supporting organic social content and UGC is a plus.
• Hands-on experience with Shopify, including content updates, merchandising support, and launch QA.
• Hands-on experience with campaign builds, scheduling, QA, and basic flow support for email & sms. Experience with Meta Business Manager & Google Ads Manager is a plus.
• Experience owning or managing an affiliate program or partner marketing channel.
• Organized, deadline-driven, and comfortable managing multiple projects at once.
• Experience in briefing designers or coordinating creative production is a strong plus.

WHY SIP TEQUILA

• High-impact role on a small, fast-growing team with meaningful visibility and ownership.
• Hands-on exposure to Brand & DTC marketing and ecommerce execution across channels.
• Opportunity to bring new ideas to the table and help shape how we grow.
• Clear room to expand scope and ownership as the business scales.

GROWTH OPPORTUNITY
Sip Tequila is scaling quickly, and this role is built to grow with it. Over time, you will have the opportunity to take on more ownership across lifecycle marketing, ecommerce execution, affiliate strategy, and campaign operations as your skills and interests develop and as the business continues to expand.