Director of Marketing

Director of Marketing Location: Remote (U.S.) Compensation: $125,000 Base + Performance Bonus (Target Earnings: $150,000–$175,000+)

Reports To: CEO Lead Growth. Drive Revenue. Build the Future. Pop Sells is on a mission to transform how people buy and sell boats, RVs, powersports vehicles, heavy equipment, aircraft, and more. With a nationwide network of approximately 250 independent sales professionals and a performance-driven business model, we're looking for a Director of Marketing who thrives on measurable growth, data-driven decision-making, and turning marketing investments into revenue.

If you're a marketing leader who gets energized by optimizing funnels, scaling paid acquisition, building brands, and proving ROI, this is your opportunity to make a significant impact in a fast-growing organization.

What You'll Do As our Director of Marketing, you'll own the entire marketing engine—from strategy to execution. You'll lead initiatives that generate qualified leads, fuel sales growth, and strengthen our brand presence nationwide.

Equal Opportunity Employer / Disabled / Protected Veterans

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For temporary assignments lasting 13 weeks or longer, AppleOne is pleased to offer major medical, dental, vision, 401k and any statutory sick pay where required.

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We also consider for employment qualified applicants regardless of criminal histories, consistent with legal requirements, including, if applicable, the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance. Pursuant to applicable state and municipal Fair Chance Laws and Ordinances, we will consider for employment-qualified applicants with arrest and conviction records, including, if applicable, the San Francisco Fair Chance Ordinance. For Los Angeles, CA applicants: Qualified applications with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.

Additional Skills

Key Responsibilities

- Develop and execute a high-performance marketing strategy aligned with aggressive growth goals.
- Lead paid acquisition programs across search, social, programmatic, and emerging channels.
- Optimize lead generation funnels to increase conversion rates and maximize return on marketing spend.
- Manage affiliate partnerships and third-party listing platforms to expand lead volume and revenue opportunities.
- Track and analyze key performance metrics including CPL, CPA, ROAS, conversion rates, and customer acquisition costs to drive smarter investment decisions.
- Lead brand development, social media strategy, customer journey initiatives, and event marketing programs.
- Build, mentor, and develop a high-performing marketing team.
- Partner closely with sales, operations, technology, and executive leadership to align growth initiatives and business objectives.
- Continuously test, learn, and scale programs that deliver measurable business results.

What We're Looking For

- You are both a strategist and a builder. You can present a growth plan in the boardroom and then dive into campaign performance dashboards the same afternoon.

Qualifications

- Bachelor's degree and 7+ years of experience in growth, performance, or digital marketing.
- Proven success managing marketing budgets with clear ROI accountability.
- Deep expertise in paid search, paid social, programmatic advertising, and lead generation.
- Strong analytical skills with the ability to translate data into actionable decisions.
- Experience managing affiliate, partner, or marketplace-based lead generation programs.
- Track record of scaling marketing programs in high-growth environments.
- Exceptional leadership, communication, and stakeholder management skills.

Extra Points For

- Experience with marketplace, transactional, or performance-based business models.
- Familiarity with boating, RV, powersports, automotive, commercial trucking, heavy equipment, or aviation industries.
- Experience supporting distributed sales teams or gig-economy workforces.