Engagement Strategist
- Develop and execute data-informed engagement strategies, roadmaps, and multi-channel marketing journeys.
- Build, launch, and optimize complex multi-channel journeys within the marketing automation platform.
- Lead testing strategies, including hypothesis creation, setup, measurement, next steps and readouts.
- Report on engagement performance and translate insights into clear recommendations and next steps.
- Manage engagement strategy initiatives, testing and execution for new products or feature experiences, innovative campaigns and gamification initiatives rolled out in the program.
- Partner cross-functionally with Product, CX, Creative, and Data teams to design and deliver engagement initiatives.
- Identify engagement trends, gaps, and opportunities using participant behavior and performance data.
- Deliver high quality work, business metrics on the performance of engagement initiatives.
- Experience with growth marketing, digital marketing strategy and/or engagement; ear for the voice of the consumer
- Excellent project management skills and ability to manage the priorities of multiple stakeholders.
- Demonstrates high attention to detail, strong critical thinking, and an ownership mindset to proactively solve problems
- Comfortable building and managing complex communications journeys; marketing automation expertise; Iterable experience is a plus.
- Experience using data to make decisions and /build business cases for investment.
- Strong ability to convey concepts creatively, logically, and concisely.
- Experience with copywriting/creative is a plus.
- Understanding the health, wellness, behavior change, or health technology preferred.
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