Marketing Communications Manager

Job Description

Job Description

About the Role

SurGenTec is an emerging spine and orthopedic biologics company headquartered in Boca Raton, FL, built around a next-generation cortical fiber platform — including OsteoFlo HydroFiber — that is redefining bone-healing technology. We are seeking a hands-on Marketing Communications Manager who can translate complex procedural and clinical science into compelling, FDA-compliant content across surgeon, distributor, and patient-facing channels.

This is not a generalist marketing role. The ideal candidate has deep familiarity with spine, SI joint fusion, lumbar biologics, or cervical procedures; understands how surgeons consume clinical information; and has built the full spectrum of medical device marcom deliverables — from surgical technique guides to trade show booth copy to regulatory-reviewed promotional decks.

You will report to the Director of Marketing and work in close coordination with the Director of Clinical Education, the VP of International Sales, and the field distributor network.

Reports To

Director of Marketing

Travel

~15–20% (trade shows, field)

Experience

5–7 years (med device req.)

Location

Boca Raton, FL (on-site)

Education

Bachelor's req.; MBA/MS a plus

Focus Areas

Spine, SI Joint, Lumbar Biologics

What You Will Own

The following represents the primary deliverable categories this role is accountable for producing, managing, and maintaining:

Clinical & Surgeon-Facing Content

• Surgical technique guides and step-by-step procedural brochures

• Clinical evidence summaries, white paper abstracts, and reprint packaging

• Mechanism-of-action (MOA) videos — scripting, vendor direction, and post-production review

• KOL and surgeon case study writeups in collaboration with the Clinical Education team

• IRB/study patient recruitment materials (MLR-reviewed)

• Procedure-centric content framing the clinical problem, not just the product

Sales Enablement & Distributor Channel Tools

• Full product launch kits (typically 8–12 component packages per product area)

• Distributor sales decks, leave-behinds, and territory-level promotional materials

• Competitive comparison matrices, properly framed within FDA promotional guidance

• Objection-handling one-pagers for field reps

• Training materials and onboarding content for new distributors

• Co-branded materials with distributor partners (compliant versions)

Digital & Web Content

• Procedure-area landing pages and website copy in partnership with web/design vendors

• HCP-targeted email campaigns and nurture sequences

• LinkedIn and social content calendar within FDA guardrails

• SEO-oriented clinical content in plain language

Trade Show & Event Materials

• Booth design briefs, panel copy, and signage for NASS, ORS, SMISS, and regional meetings

• Symposium and surgeon dinner event collateral

• Speaker slide decks for KOL faculty programs (MLR-reviewed)

• Post-show follow-up content packages for field reps

Regulatory-Adjacent & MLR Process

• Submission packages for Medical-Legal-Regulatory (MLR) review of promotional materials

• Claims substantiation matrices linking promotional statements to cleared indications and clinical data

• 510(k) summary layperson narrative support as needed

• Version control and archiving of all approved promotional materials per SOP

Key Responsibilities

• Develop and execute integrated marcom plans aligned with procedure-area commercial priorities (OsteoFlo HydroFiber, SI joint, lumbar, cervical)

• Own end-to-end production of all clinical, sales enablement, and digital content — from brief through MLR approval to field distribution

• Manage external agency, design, print, and video production vendor relationships; own budgets and timelines

• Maintain a compliant promotional material library with version control and expiration tracking

• Partner with the Director of Clinical Education to ensure procedural accuracy and surgeon-appropriate tone in all clinical assets

• Partner with the VP of International Sales to develop region-specific materials compliant with local regulatory frameworks

• Support product launch planning including launch kit development, field training content, and go-to-market messaging

• Coordinate logistics and materials for trade shows, symposia, and company events

• Monitor competitive messaging across Medtronic, Stryker, NuVasive, and emerging biologics players; brief leadership on shifts

• Track and report on content performance, campaign metrics, and field adoption of marcom tools

Required Skills & Competencies

Medical Device Marketing — Hard Skills

• Proficiency in Adobe Creative Suite: InDesign (print layout), Illustrator (graphics), and Acrobat Pro (PDF review and annotation)
• Working knowledge of 21 CFR Part 801, FDA promotional guidance for devices, and off-label communication guardrails
• Demonstrated experience navigating a Medical-Legal-Regulatory (MLR) review workflow
• Clinical claims substantiation — ability to read a clinical abstract and determine what is and is not a supportable promotional claim
• Video production coordination: script development, directing production vendors, reviewing cuts for compliance and accuracy
• CRM/marketing automation familiarity (HubSpot, Salesforce Marketing Cloud, or equivalent)
• Website CMS experience (WordPress, Webflow, or similar) for content updates and landing page builds
• Canva or equivalent for rapid-cycle field collateral production
• Project management tools (Asana, Monday.com, or similar) for deadline and deliverable tracking

Medical & Scientific Literacy

• Medical writing aptitude: ability to read and distill peer-reviewed literature, clinical study summaries, and 510(k) data

• Familiarity with spine anatomy, common procedures (TLIF, PLIF, ALIF, SI joint fusion, vertebral body replacement), and the biologics continuum (autograft, allograft, DBM, synthetic)

• Understanding of the surgical decision workflow — how surgeons evaluate new products and what clinical evidence they need to change behavior

Strategic & Interpersonal

• Procedure-centric marketing orientation — leads with the clinical problem, not the product feature list
• Distributor channel fluency — able to create materials that work for 1099 independent reps, not just a direct sales force
• Cross-functional stakeholder management across Sales, R&D, Regulatory, and Clinical Education in an MLR environment
• Ability to manage multiple simultaneous deliverables in a fast-moving, resource-constrained environment
• Confident verbal communicator — able to present marcom strategy and campaign plans to senior leadership

Qualifications

Required

• Bachelor's degree in Marketing, Communications, Life Sciences, or a related field
• 5–7 years of marketing communications experience in the medical device or biologics industry — required, not preferred
• Demonstrated experience delivering a full product launch, including surgeon-facing and sales enablement assets
• Proven track record working with independent distributor channels (not just a direct sales force)
• Strong FDA promotional compliance foundation — able to identify a compliance issue without needing Legal to flag it first
• Portfolio of medical device marcom deliverables available for review (surgical technique guides, sales decks, event materials, digital content)

Preferred

• Advanced degree: MBA, MS in Communications, or MS in Life Sciences
• Spine, orthopedics, or biologics category experience (NASS/ORS/SMISS conference familiarity a strong plus)
• Experience at an early-commercial or growth-stage device company
• Knowledge of international medical device regulatory frameworks (EU MDR, ANVISA, Health Canada)
• Project management certification (PMP or equivalent)

About SurGenTec

SurGenTec is a privately held, growth-stage spine and orthopedic medical device company based in Boca Raton, Florida. Our commercial portfolio spans SI joint fusion, lumbar biologics, and cervical fusion — anchored by OsteoFlo HydroFiber, a next-generation cortical fiber bone graft technology designed to set a new standard in spinal fusion biology.

We operate through a national independent distributor network and are expanding internationally. The people who thrive here take ownership, bring clinical credibility to their marketing work, and are motivated by building something that genuinely improves patient outcomes.

SurGenTec offers a competitive compensation package including health insurance, 401(k), and paid time off.