SEM / Paid Search Manager
- Lead end-to-end strategy, execution, and optimization of SEM and paid media campaigns across Google Ads, YouTube, X, LinkedIn, TikTok, Facebook/ Instagram, and more
- Plan, launch, and scale high-impact performance marketing campaigns that drive awareness, leads, and conversion across target audiences (B2B + DTC)
- Own keyword strategy, ad copy creation, A/B testing, bid adjustments, budget pacing, and audience segmentation
- Monitor and report on core digital advertising KPIs, including CTR, CPC, CAC, ROAS, and LTV, delivering insights and recommendations
- Implement and manage robust conversion tracking strategies using Google Tag Manager, Facebook Pixel, LinkedIn Insight Tag, and other platform-specific tools
- Collaborate with analytics and web teams to ensure accurate tracking, clean attribution, and deep funnel analysis via Google Analytics 4 (GA4)
- Stay current on evolving ad policies, algorithm changes, and industry trends to keep eMed on the cutting edge of paid search and social
- 7+ years of hands-on experience managing high-budget, multi-channel digital ad campaigns
- Proven expertise with:
- Google Ads (Search, Display, YouTube)
- LinkedIn Ads
- Facebook/Instagram via Business Manager
- TikTok Ads
- Strong knowledge of SEO principles, keyword strategy, and content alignment to support paid + organic synergy
- Deep experience with conversion tracking tools, UTM strategies, Google Tag Manager, and cross-channel attribution
- Advanced understanding of performance metrics (CTR, ROAS, LTV, bounce rate, etc.) and ability to turn insights into action
- Strong command of Google Analytics 4 (GA4) and custom reporting tools
- Excellent copywriting, creative briefing, and testing capabilities
- Highly organized, results-driven, and comfortable in a fast-paced, growth-focused environment
- Bonus: experience in healthcare, telehealth, or wellness sectors
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