Manager, CRM and Digital - Miami Beach, 33139
Manager, CRM and Digital - Miami Beach, 33139, United States of America
You are a data-driven digital marketing expert with a passion for customer engagement and lifecycle marketing. You thrive in a fast-paced environment and have a strong understanding of paid media, email and SMS marketing best practices, user journeys, and performance optimization. You are highly analytical and strategic, yet creative in your approach to personalization and audience segmentation. With an eye for detail and a proactive mindset, you enjoy collaborating cross-functionally and leveraging insights to drive measurable results.
How Youll CREATE
Develop and execute a comprehensive email and SMS strategy, optimizing customer journeys, segmentation, and personalization to increase AOV, retention, and LTV
Develop and execute full-funnel strategies across META, TikTok, and Google Ads platforms.
Own the email and paid ad marketing calendar, ensuring timely execution of campaigns that support business goals
Execute end-to-end email campaigns, including building, QA, scheduling, and deployment
Continuously analyze performance data, implement testing strategies, and iterate on campaigns to maximize engagement and conversions.
Drive learning and optimization through A/B testing, audience segmentation, and personalization tactics.
Stay ahead of industry trends and best practices in targeted marketing and CRM strategies to innovate and enhance retention efforts.
Provide regular reporting on email, SMS and paid ad performance, delivering insights and recommendations to stakeholders and leadership.
Be an authority on copy and design, leveraging data to drive fan engagement, loyalty and lifetime value
Contribute meaningful reports and analyses; translate analytical findings into clear, easily understandable, actionable insights that drive strong business strategy
Bring Your VIBE
3+ years of experience in email marketing, with a deep appreciation and understanding of Latin audiences and the pop/rock music genre
Fluent in Spanish
Expertise in email and SMS marketing best practices, including customer segmentation, journey mapping, compliance, deliverability, and performance optimization.
Proven track record of planning, launching, and optimizing paid campaigns across Meta (Facebook/Instagram), Google Ads (Search, Display, Shopping, YouTube), and TikTok Ads
Strong analytical skills with the ability to interpret data and translate insights into action.
Experience with personalization, customer journey building, and retention-driving strategies.
Excellent organizational and project management skills, with the ability to manage multiple campaigns and deadlines.
Strong communication skills with experience presenting data-driven insights to stakeholders and leadership.
Must have a 'can do' attitude with an entrepreneurial mindset and be comfortable working in a dynamic, unstructured environment on complex projects
Experience with ESPs and Attentive is a plus, as well as basic knowledge of HTML and CSS.
Experience in Adobe Suite (Photoshop, Illustrator, Dreamweaver, InDesign) required
Recommended Jobs
Risk Officer
The Risk Officer is responsible for a wide variety of supervisory, compliance, and risk functions. In conjunction with the Senior Risk Officer, the Risk Officer has accountability for maintaining a c…
Safety and Compliance Coordinator
This role will be on a temporary basis, approximately 3 months. The Safety and Compliance Coordinator work closely with the Corporate Safety Manager, Operations Manager, and employees to ensure safe w…
($15/hour) Front of the House Team Member
Description Thank you for your interest in a great career opportunity with Chick-fil-A. Here, you are taking the first step towards a very rewarding career. Every job at Chick-fil-A will prepare y…
Class A CDL Truck Driver Grads and Exp
10-4 Logistics USA is seeking an experienced CDL-A truck driver ( Class A CDL ) for regional over-the-road (OTR) assignments. Freight is 100% dry van, no-touch, with approximately 60% drop-and-hook.…
Local Class A Driver
Job Description Job Description We're looking for CDL-A drivers who want consistent work, steady pay, and a fast start. If you're not getting the miles or income you want, this is a strong opport…
General Building and Maintenance Repairer (Handyman)
Job Description Job Description Job Description The Handyman & Maintenance Technician is responsible for the upkeep and repair of marina facilities, grounds, and equipment. This role performs …