Brand & Marketing Manager - Remote & some office
Job Description
Job Description
Position: Marketing & Brand Manager
Reports to: Vice President of sales & Marketing
Direct Reports: NA
Location: Remote
Position Summary:
Develop, Implement & Manage marketing plans to grow MCF brands and new product launches; while closely interacting and collaborating with sales, supply chain and global teams. This position drives brand KPIs to achieve quarterly and annual goals.
Key Responsibilities:
Strategy & Planning:
- Develop and execute comprehensive marketing plans and strategies to grow the brand and it market share.
- Develop & execute Go To Market Strategies (GTMS) for MCF brands and new product launches
- Set marketing goals and objectives.
- Campaign Management:
- Manage retail promotion plans, and execute promotion analysis for payback, lift,
- Design, implement, and manage marketing campaigns across various channels (digital, print, social media, etc.).
- . Manage social media engagement and content strategy.
- Plan and coordinate promotional events and activities.
- Budget Management:
- Develop and manage marketing budgets.
- Track campaign performance and analyze ROI.
- Make data-driven decisions to optimize marketing efforts.
- Team Leadership & Collaboration:
- Collaborate with other departments, such as sales, product development, customer service and global marketing team
- Train and mentor marketing staff.
- Communication & Reporting:
- Create and deliver marketing reports and presentations.
- Communicate marketing strategies and initiatives to stakeholders.
- Stay informed about industry trends and best practices.
- Other Duties:
- Develop and maintain strong public relations and brand image.
- Negotiate media contracts and manage vendor relationships.
- Analyze website traffic and conversion rates.
- Identify potential new markets and develop entry strategies.
Qualifications and Required Skills:
- Minimum 5 years in the grocery sales management industry as a marketing / brand manager.
- Strong verbal and written communications skills.
- Sound interpersonal and leadership skills, decisive when appropriate.
- Demonstrated commitment to continual learning and training of direct reports.
- The ability to travel frequently and whenever necessary is required.
- Results driven leader with the ability to identify, sponsor and champion initiatives.
- Team player with a solid work ethic and values, dedicated to helping the team win!
Company Description
Located in Plant City, Florida. working hours:
Mon - Thr: 8:00a - 5:30a
Fri: 8:00a - 12:00pm
Company Description
Located in Plant City, Florida. working hours:\r\nMon - Thr: 8:00a - 5:30a\r\nFri: 8:00a - 12:00pm
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