Sales Director - Specialty & Department Stores
The ideal candidate brings a proven track record of sales leadership, established relationships with specialty and department store buyers, and the ability to grow channel revenue strategically. This role works closely with merchandising, operations, and production teams to ensure seasonal assortments, margin targets, and delivery expectations are met, while contributing materially to the company’s annual revenue goals. Key Responsibilities
- Lead the specialty and department store sales strategy, driving growth from existing key accounts and developing new high-value partnerships
- Own sales planning and revenue targets for the specialty and department store channel, contributing to overall company growth objectives
- Manage and grow a portfolio of specialty retailers and department store accounts, ensuring alignment with financial and brand goals
- Leverage existing relationships to accelerate account acquisition and expand placement in premium and lifestyle retailers
- Present seasonal lines to buyers and planners, clearly communicating product stories, trend alignment, delivery schedules, and margin expectations
- Drive the full sales process including sell-in, order management, EDI processes, production tracking, in-season replenishment, and delivery follow-up
- Partner closely with merchandising and operations to forecast demand, manage lead times, and support chase and reorder opportunities for key accounts
- Use ERP and PLM systems (A2000, Centric) to manage order status, delivery tracking, and product information
- Utilize digital tools, line sheets, and reporting dashboards to support data-driven sell-in presentations and in-season business reviews
- Collaborate cross-functionally to resolve issues quickly and maintain high service standards for all partners
- Represent the company at trade shows, market weeks, and key retail events to deepen relationships and drive new business
- Travel regularly to visit accounts, build relationships, and support in-store initiatives
- Contribute to assortment direction, seasonal planning, and growth priorities for the specialty and department store channel
- Build and manage a small support team as the channel grows, including sales coordinators and junior account reps if needed
- Channel sales growth vs. plan
- New account acquisition and retention
- Margin performance and reorder activity
- On-time delivery and order accuracy
- Penetration and growth within key department store programs
- Depth and quality of buyer and planner relationships
- 7+ years of wholesale sales experience in apparel, lifestyle, or licensed product industries, with at least 3 years in a leadership or senior account role
- Established relationships with specialty retailers and department store buyers, with a proven history of successfully placing and growing branded or licensed apparel programs
- Demonstrated experience managing the full sales process with department stores, including sell-in, planning, EDI, and in-season replenishment
- Strong understanding of assortment planning, merchandising strategy, and seasonal line presentations
- Proficiency in ERP and PLM systems (A2000 and Centric preferred) and ability to manage accounts digitally and efficiently
- Experience leveraging digital tools, reporting dashboards, and data in sell-in presentations and business reviews
- Excellent communication, relationship management, and presentation skills
- Highly organized, self-directed, and comfortable managing multiple high-value accounts simultaneously
- Willingness to travel regularly for trade shows, account visits, and key meetings
- Based in Orlando, with regular in-person participation in line reviews and cross-functional planning sessions
$USD annually, commensurate with experience and qualifications. Location Requirements
Must be based in Orlando, FL, with regular in-office collaboration for seasonal planning, line reviews, and cross-functional collaboration
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