Marketing Specialist

Job Description

Job Description

Marketing Specialist
Location: Cape Coral [Headquarters] or Remote
Department: Marketing
Reports To: VP of Marketing

About THM Media
THM Media is a national leader in home improvement marketing, known for TheHomeMag —our flagship print publication—along with a growing suite of digital, email, and AI-powered marketing solutions. With 70+ markets across 30 states, we help homeowners connect with trusted pros while supporting local and national businesses with effective, results-driven campaigns.

Position Overview
We’re looking for a dynamic and detail-oriented Marketing Specialist to join our in-house marketing team. This role will support a high volume of B2B email campaigns (30+ at a time), manage brand-level social media, and coordinate internal and external newsletters. The ideal candidate brings strong communication skills, excellent organization, and a keen understanding of social media strategy and audience growth.

Key Responsibilities

· B2B Email Campaigns

o Support building, deploying, and monitor 30+ concurrent B2B email campaigns using platforms like Mailchimp and Brevo

o List segmentation, scheduling, and performance tracking

o Ensure compliance with CAN-SPAM and email marketing best practices

· Social Media Management

o Support day-to-day posting and engagement on our national brand channels (e.g., LinkedIn, Instagram, Facebook)

o Develop and schedule content that aligns with marketing initiatives, events, and key milestones

o Monitor engagement, analyze growth metrics, and assist in strategies to boost audience reach and performance

o Bring a strong sense of visual identity and brand tone to every post

· Newsletter Creation & Production

o Coordinate internal communications for staff and franchise partners

o Write and format external newsletters for advertisers, prospects, and industry professionals

o Ensure timely and professional delivery of all newsletter communications

· General Marketing Support

o Assist with additional marketing projects such as campaign planning, content development, reporting, asset organization, and event preparation

o Collaborate cross-functionally with departments to support company-wide marketing initiatives

o Stay current on marketing trends and contribute creative ideas to enhance our brand efforts

Skills & Qualifications

· 2+ years in a marketing role

· Proven experience managing multiple concurrent email campaigns

· Keen understanding of social media platforms, engagement tactics, and audience growth strategies

· Excellent writing and editing skills with a strong sense of voice and tone

· Familiarity with ESPs like Mailchimp, Brevo, or similar tools

· Experience with social media scheduling and analytics tools

· Highly organized, detail-focused, and deadline-oriented

Bonus Skills

· Canva or basic Adobe Creative Suite experience

· Marketing automation and CRM knowledge

· Background in media, publishing, or home improvement industries

Why THM Media

· Join a nationally recognized brand that’s evolving across print and digital

· Be part of a collaborative, fast-paced marketing team

· Gain hands-on experience across multiple channels and marketing strategies

· Work with purpose—helping businesses grow while serving millions of homeowners nationwide

Company Description

70 Unique Markets • 30 States • 120 Million Magazines Mailed Annually

TheHomeMag (THM Media), a celebrated staple in the home improvement industry for over two decades, stands at the forefront of inspiring and empowering homeowners across the United States. As a nationally-recognized direct mail publication, it flawlessly operates across 70 unique markets in 30 states, annually delivering an impressive 120 million copies into the hands of eager home enthusiasts.

Our mission transcends the confines of traditional paper, extending our rich, well-crafted content into the digital realm. Our robust online marketplace stands as a testament to our commitment to innovation, seamlessly connecting consumers with a plethora of top-tier home improvement experts. Additionally, our dynamic email advertising programs keep subscribers updated on the latest trends, products, and services.

Throughout our expansive growth and continued success, TheHomeMag has remained dedicated to fostering a committed team. Our thriving corporation comprises over 200 employees, each integral in cultivating a brand synonymous with trust and quality.

A powerhouse in the industry, we proudly boast $150 million in organizational revenue, inclusive of our flourishing franchise markets. We attribute this prosperity to our unwavering commitment to delivering high-value content and services, aligning consumers with the expertise and inspiration they need to turn their house into the home of their dreams. TheHomeMag: your reliable guide for all things home improvement.

Visit thehomemag.com or search #thehomemag on social media.

Company Description

70 Unique Markets • 30 States • 120 Million Magazines Mailed Annually\r\n\r\nTheHomeMag (THM Media), a celebrated staple in the home improvement industry for over two decades, stands at the forefront of inspiring and empowering homeowners across the United States. As a nationally-recognized direct mail publication, it flawlessly operates across 70 unique markets in 30 states, annually delivering an impressive 120 million copies into the hands of eager home enthusiasts. \r\n\r\nOur mission transcends the confines of traditional paper, extending our rich, well-crafted content into the digital realm. Our robust online marketplace stands as a testament to our commitment to innovation, seamlessly connecting consumers with a plethora of top-tier home improvement experts. Additionally, our dynamic email advertising programs keep subscribers updated on the latest trends, products, and services.\r\n\r\nThroughout our expansive growth and continued success, TheHomeMag has remained dedicated to fostering a committed team. Our thriving corporation comprises over 200 employees, each integral in cultivating a brand synonymous with trust and quality. \r\n\r\nA powerhouse in the industry, we proudly boast $150 million in organizational revenue, inclusive of our flourishing franchise markets. We attribute this prosperity to our unwavering commitment to delivering high-value content and services, aligning consumers with the expertise and inspiration they need to turn their house into the home of their dreams. TheHomeMag: your reliable guide for all things home improvement.\r\n\r\nVisit thehomemag.com or search #thehomemag on social media.