Email Marketing and Recruitment Specialist

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The University of Florida Lastinger Center for Learning's mission is to improve the quality of teaching, learning, and childcare. We research, develop, and scale equitable educational innovations for adults and children that put all learners on trajectories for lifelong success. Specifically, the Center targets kindergarten readiness, 3rd grade reading proficiency, and algebra proficiency as critical milestones in children's educational trajectory that are predictive of success in school and life. The Center works at the nexus of research, practice, and policy to develop sustainable systems that leverage educational technologies and improve the implementation of research-based practices. Housed in one of the nation's elite public research universities, the Center operates as a dynamic, entrepreneurial workplace focused on executing against UF's service mission to strengthen the human condition and improve the quality of life. The Lastinger Center is committed to attracting, hiring, and retaining top talent by valuing diversity of thought, skill, and experience. As an equal opportunity employer, we believe in fostering environments where team members feel included, valued for their differences, and empowered to do their best work.

Responsibilities:

Executing all Centerwide email campaigns

• Develops knowledge of enrollment data for all Lastinger Center program.
• Support the center's email and text communication needs, including-but not limited to-recruitment for professional learning programs, New Worlds Reading applications, marketing and communications, research-related communications, event communications, and internal communications.
• Works with teams across the Center on the creation of effective communication strategies to increase enrollment in Lastinger Center programs and promote community engagement within Lastinger Center programs.
• Works with Center teams to execute recruitment and enrollment communication plans through mass email communications/SMS tools in alignment with Center priorities.

CRM/Mass Email/SMS platform knowledge and tech

• Implements email communication strategy, including audience segmentation, personalization, testing, scheduling, automation, and deployment.
• Creates and maintains deliverability and performance reports for delivery of broadcast emails to a variety of audiences.
• Creates and maintains communication templates in alignment with UF Lastinger Center program brand standards.
• Assists with data reporting and maintains strong relationships with teams across the Center and clients.
• Stays current on trends, best practices, and new marketing/communication technologies and makes recommendations on how to use emerging communication technologies.

Writing

• Develops content for print, web, and email.
• Works with Center teams to write tailored recruitment and enrollment materials.

Other Duties as Assigned

Will travel for assigned business purposes minimally (1-2/quarter)

Hybrid work location policy:

Lastinger Center for Learning supports and promotes a healthy work-life balance. To achieve this, the Lastinger Center offers a flexible, hybrid work schedule that aligns with the university's Flexibility in the Workplace Policy. Allowing employees to stagger arrival and departure times as necessary and to vary the number of workdays in the office so long as an employee's FTE commitment is fulfilled within the university workweek. This policy also allows for occasional, incidental remote work based on individual circumstances.

Expected Salary:

$55,000 - $65,000

Minimum Requirements:

Bachelor's degree and two years of relevant experience; or an Associate's degree and four years of relevant experience; or an equivalent combination of education and experience.

Preferred Qualifications:

• Experience with Marketing Cloud or Pardot (a bonus)
• Bi-Lingual (speaking, reading and writing)
• Familiarity with Office Suite, GoogleSuite, Microsoft 365 and Mailchimp (or other mass email tool)

Special Instructions to Applicants:

In order to be considered, you must upload your cover letter and resume.

Application must be submitted by 11:55 p.m. (ET) of the posting end date.

Health Assessment Required: No