Paid Marketing Specialist

We are seeking a skilled Paid Marketing Specialist to execute and optimize multi-channel PPC campaigns that drive high-quality leads at target CPLs across several web properties.

This role will live in the data: analyzing performance, identifying trends, and partnering with content, design, and development to turn insights into action.

Day-to-Day

• Develop and execute effective marketing initiatives across all web properties with the aim of meeting or exceeding traffic goals and lead-generation goals set by the company for various websites and projects
• Understand and manage lead funnel reporting for all projects
• Advanced understanding and is comfortable with training others on marketing tools
• Support team goals of generating quality leads within a target CPL and budget
• Assist in execution of PPC campaigns (Google, Bing, Facebook, Twitter, Display, etc.)
• Assist in the execution of:
  • Keyword expansion and management
  • Ad copy creation and testing
  • Asset creation and testing
  • Landing page creation and A/B testing
  • Conduct keyword and competitive research
  • Assist in daily optimizations to ensure optimal lead volume within an acceptable cost/profit target
  • Assist in Daily, Weekly, and Monthly PPC performance reports

Quality Impact

• Help the Paid Marketing Director provide rigid QC standards to our websites. Continually auditing and QCing the site to spot issues or areas of improvement on:
  • Campaign settings and budgets
  • PPC and traditional marketing assets
  • Landing page UI/UX
  • Lead attribution
  • Exploration of new PPC channels

Team Impact

• Communicate to cross-functional team (content, development/design, project management) the purpose and requirements of recommended strategies
• Work with content and development/design teams to implement updates and changes to tactics and strategies
• Collaborate with marketing team members with a focus on strategic insights, digital innovation, analytics and reporting

Preferred Qualifications & Skills

• 1+ year of demonstrated experience in paid (PPC) marketing including Google and Meta
• Bachelors degree in Marketing, Business and/or the equivalent amount through previous experience
• Proven ability to combine data from multiple sources and manipulate to analyze and interpret business performance
• Passion for digital marketing and researching PPC trends
• Ability to self-manage, take point on impactful interdisciplinary initiatives and execute tasks to completion (including post-launch reporting)
• Ability to identify anomalies found within websites, ad platforms, traffic performance and lead management systems and from those derive preliminary change recommendations
• Ability to generate monthly channel forecasts for review
• Proficient in advanced reporting platforms such as Salesforce and Tableau (ability to create new reports, ability to understand what reports types and fields should be used to generate accurate information)
• Proficient in Google Suite or similar software
• Highly organized and detail-oriented; strong at multitasking, prioritizing, and adapting in a fast-paced environment
• Self-motivated and proactive, with a results-focused mindset and the ability to learn, share knowledge, and embrace new technologies and automation
• Professional, adaptable, and receptive to feedback; able to apply direction with accuracy and innovation
• Culture champion
  • An individual who exemplifies our core values and cultural values, like honesty, trust, having a good work ethic and pursuit of continuous self-improvement. These are demonstrated through expertise, professionalism, and being able to work autonomously
  • A patient and strategic thinker with the keen ability to prioritize and focus

Bonus Qualifications

• Google Ads Certified
• Microsoft Ads Accredited
• Facebook Blueprint Certified
• Has managed multi-million dollar paid campaigns
• Experience with Display/Programmatic buying
• Experience executing marketing campaigns within highly-regulated industries such as Healthcare, Pharmaceutical, or Legal services

At Launch That

We invest in ourselves and our community! Launch That was founded in 2007 as an entrepreneurial digital marketing startup that's grown from two founders in a garage to almost 100 digital, tech, creative and content professionals in the heart of downtown Orlando.

Launch That covers 100% of the premium cost for employee-only medical coverage for all full-time benefit eligible team members! We also offer 100% employer paid short- and long-term disability insurance, competitive compensation, paid time off, 20 days of paid parental leave after 90 days, a 401k retirement plan, paid volunteer opportunities and more!

We work hard and appreciate work/life balance, so all of our team members enjoy a company-wide Holiday Break from December 24th - January 1st each year!

We embrace a hybrid flexible workplace environment which consists of work-from-home opportunities, with 3 recommended in-office days (M, W, TH) to maximize team collaboration and 2 WFH days (T, F). This position will work in the office Monday, Wednesday and Thursday. We believe in offering ongoing flexibility when it comes to the things that happen in life, like childcare, doctor appointments and the joys of homeownership!

Why Work @ Launch That?

• Our Mission and Vision: Launch That is an established leader in the world of digital marketing! Our vision is to build the most valuable digital brands. We believe we will achieve this by connecting people to extraordinary resources.
• Our Team: Launch That's core talent is exceptional. Many team members have 10+ years of experience in digital industries across extremely competitive business lines. We believe that our work starts and ends with our team. It's that focus that makes us one of the best places to work, not just in Orlando, but in the country.
• Our Culture: We’re a close-knit, interactive company with a passion to build something special. We offer a vibrant and fun culture that focuses on relationships and collaboration. Throughout the year, we host unique, fun events where we celebrate our successes. We donate our time and talents to helping our community at large.
• Our Flexible Workplace: Our flexible workplace model consists of work-from-home opportunities with in-office days to maximize team collaboration. We believe in offering ongoing flexibility when it comes to the things that happen in life, like childcare, doctor appointments and the joys of homeownership!
• Our Office: Our state-of-the-art workplace, which we designed and own ourselves, offers a unique break room with complimentary Xbox, arcade games, hot beverages on demand, fountain drinks, and a robust snack bar!