Digital Content Coordinator, Valuetainment
- Conduct extensive online research to discover high-quality content across various platforms like news websites, blogs, social media, industry publications, and expert sources
- Monitor emerging trends and topics within their niche to stay current
- Analyze content for relevance, accuracy, credibility, and alignment with target audience interests
- Assess the quality of content based on writing style, presentation, and source reputation
- Select content that resonates with the brand voice and aligns with marketing objectives
- Categorize and tag content with appropriate metadata for easy retrieval and search functionality
- Create engaging content summaries or introductions to provide context for the curated pieces
- Design visually appealing presentations across different platforms like social media, company website, newsletters, or internal knowledge bases
- Share curated content through appropriate channels like social media posts, email newsletters, blog articles, or internal communication channels
- Schedule content releases strategically to maximize audience engagement
- Engage with the audience by responding to comments and fostering discussions around shared content
- Track key performance indicators (KPIs) like reach, engagement, and click-through rates to measure the effectiveness of curated content
- Analyze audience behavior to refine content strategy and improve curation efforts
- Bachelor’s degree in Film, Communications, Advertising, Political Science, or related field preferred
- 1+ years of streaming media distribution experience on YouTube is preferred
- Must be able to source, evaluate, curate, and distribute content
- Must be able to develop and maintain a content calendar to plan the timing and distribution of curated content across different platforms
- Must be proficient in Microsoft Word and Excel
- Must have strong project management skills with the ability to handle multiple projects under tight deadlines; must be proactive with a high level of organization
- Must be able to monitor audience response to curated content, engage with comments and feedback, and adapt the curation strategy accordingly
- Must be able to utilize analytics tools to measure the performance of curated content, identify trends, and optimize future curation efforts
- Ensure all curated content aligns with the company's brand identity and style guidelines
- Must have the ability to effectively search and identify relevant content across various digital platforms
- Must be able to use critical thinking to evaluate the quality and credibility of information
- Must be proficient in using content management systems, social media platforms, and analytics tools
- Must possess the ability to summarize, paraphrase, and edit content to fit the desired format
- Must be able to leverage effective communication to convey information clearly and engagingly to the target audience
- Must have knowledge of current events, industry trends, and emerging digital content formats
- Must be able to manage multiple content sources and maintain a structured content calendar
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