Sr. Programmatic Specialist

Lamark Media (“Lamark”) is an integrated digital marketing firm driven by a simple philosophy: create extraordinary marketing campaigns that yield positive, measurable results for their clients and strategic partners. Lamark’s methodology is to create a custom omni-channel strategy that leverages digital marketing assets like a portfolio which can be measured, optimized, and scaled for long-term success.

The company was founded in 2009 with the vision of developing a full-service platform that provides a comprehensive suite of digital marketing services in-house with an agnostic approach to driving growth.

Our mission is to create more value for others. Our core values inspire us to over-deliver on expectations and to create more success for the partners we serve.

Join our team of smart, passionate, collaborative, results-driven do-ers. We work hard every day to deliver remarkable experiences to our clients, and ultimately, their customers.

Summary:

The Senior Programmatic Specialist leads the strategic execution and optimization of programmatic campaigns. This individual will own end-to-end processes, mentor junior specialists, and work directly with clients on strategic recommendations and performance reporting.

KEY RESPONSIBILITIES

• Set up, manage, and optimize programmatic campaigns in DSPs (e.g., The Trade Desk, DV360, Amazon DSP, etc).
• Independently manage and optimize complex programmatic campaigns across multiple channels (display, video, CTV, audio, native).
• Monitor pacing, performance, and troubleshoot issues in real-time.
• Analyze campaign data and prepare performance reports with actionable insights.
• Lead campaign planning discussions and client presentations.
• Setup campaigns and audience segmentation based on media and targeting strategies.
• Provide strategic optimization recommendations based on performance insights.
• Train and support junior specialists in platform best practices.
• Stay current with industry trends and emerging technologies in programmatic media.

REQUIRED EXPERIENCE

• 3–5 years of experience in programmatic media buying and optimization.
• Advanced knowledge of DSPs (e.g., The Trade Desk, DV360, Amazon DSP, etc).
• Proficient in analytics platforms (Google Analytics, Tableau, Power Bi, etc)
• Strong analytical skills and proficiency with Excel and reporting platforms.
• Strong problem-solving skills and a strategic mindset.
• Excellent organizational and communication skills.
• Data-Driven Decision Making: Ability to analyze performance metrics and optimize campaigns based on data insights (e.g., CPC, CPM, CPA).

NICE TO HAVE

• Cross-Functional Collaboration : Experience working with creative, strategy, and analytics teams to develop and execute integrated campaigns.
• Presentation & Communication Skills : Strong ability to present ideas, strategies, and performance results to clients in a clear and persuasive manner.
• Brand Voice & Messaging : Experience working with clients to develop consistent messaging and tone that aligns with their brand identity.

PERKS AND BENEFITS

• Incredible company culture - we are passionate about the impact we make every day; we balance freedom with responsibility, and we aim for a consultative, transparent, and communicative approach in both our internal and client relationships
• Diverse and forward-thinking environment
• Great career growth opportunity—you’ll have direct access to agency leadership
• Company-assisted medical insurance programs, life insurance, optional vision and dental insurance programs, and short-term and long-term disability offered
• 401(k) with employer matching
• Company events and industry conferences

At Lamark Media , we're looking for people with passion, grit, and high integrity. You're encouraged to apply even if your experience doesn't precisely match the job description. Your skills and passion will stand out; especially if your career has taken some extraordinary twists and turns. At Lamark Media, we welcome diverse perspectives and people who think rigorously and aren't afraid to challenge assumptions. Join us.

PLEASE NOTE: As a company, we take hiring very seriously. Interviewing with Lamark Media may include phone/video interviews, written projects, and/or on-site interviews. Although we are unable to follow-up with every applicant, we do our best to run a thorough process for candidates with whom we identify a potential fit.

Lamark Media is an equal employment opportunity employer. Candidates are selected based on qualifications and defined requirements of the job, not on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin or any other protected status. Further, Lamark Media encourages United States' Veterans and persons with disabilities to apply for positions for which they are qualified.

In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire.