Digital Marketing Intern

The ASR Group® family of companies make up the world’s largest refiner and marketer of cane sugar. The companies produce a full line of grocery, industrial, foodservice and specialty sweetener products. Across North America, ASR Group® companies operate five sugar refineries, located in California, Maryland, Louisiana, Canada and Mexico. In Europe, ASR Group® companies operate sugar refineries in the United Kingdom, Portugal, and, with a joint venture partner, Italy. The companies also farm sugarcane and own sugar mills in Mexico and Belize. The ASR Group® portfolio includes the leading brands Domino®, C&H®, Florida Crystals®, Redpath®, Tate & Lyle®, Lyle's®, Sidul® and Whitworths®. ASR Group® companies also produce and market Tellus®, a single-use, compostable tableware and foodservice product made from plant fibers, including sugarcane.

OVERVIEW

The Digital Marketing Intern supports our marketing team in promoting brands across various digital channels. In this role, the Digital Marketing Intern will manage and create content designed to maximize visibility across both search engines and LLMs. The Digital Intern will help drive platform growth and increase audience engagement by assisting with social media strategy, taking campaigns from initial content planning through to final scheduling. Additionally, the role will leverage AI tools to optimize and enhance overall digital presence.

Essential Duties and Responsibilities: (Includes the following, other duties may be assigned)

Primary Responsibilities:

Content Creation & Management:

• Manage and optimize content across internal brand websites to ensure accuracy, maintain up-to-date information, and enhance the overall consumer experience.
• Utilize AI platforms and tools to develop branded content to promote across various Digital Marketing channels.
• Serve as the primary point of contact between brand and agencies for Content Loading and AEO projects and tasks.

Social Media:

• Lead the development of quarterly content catalogs in order to support brand pillars, priority initiatives and campaigns.
• Assist with the development, scheduling, community engagement, and performance monitoring across LinkedIn and other applicable social channels.
• Maintain a structured social media calendar and ensure all content aligns with brand guidelines.
• Leverage social listening tools to monitor online conversations, to proactively identify emerging trends, and act on real-time opportunities.
• Audit and refresh social media accounts to remove outdated content to align with current brand aesthetics and goals.

Analytics & Reporting:

• Monitor digital marketing trends and provide strategic recommendations aimed at improving engagement and performance across all platforms
• Deliver weekly reports related to industry trends, brand spotlights, and new opportunities to share among the broader marketing team.

Desired Skills:

• Currently pursuing a Bachelor’s or Graduate degree in Marketing, Business, Communications, or a related field.
• 1-2 years of relevant experience with social media management with a focus on LinkedIn, Instagram & TikTok
• Experience with social media management and listening software, such as Sprout Social, Hootsuite, or equivalent platforms
• Experience with building a strong social media community
• Strong attention to detail while being able to multitask
• Strong interpersonal, organization, and written and oral communication capabilities
• Ability to think creatively and take initiative to improve or create effective processes
• Ability to be flexible and adaptable while working in a fast-paced environment

We are an equal opportunity employer. We do not discriminate on the basis of race, color, creed, religion, gender, sexual orientation, gender identity, age, national origin, disability, veteran status or any other category protected under federal, state, or local law. All employment is decided on the basis of qualifications, merit, and business need.